Thinking About the Other Side? An Introduction to Content Marketing Information

This course is designed for traditional writers and editors who are thinking about transitioning into native advertising. It provides an overview of major differences from traditional newsroom positions, covering topics such as brand story mining/ideation, working with clients and workflows. The course also touches on advertising basics for journalists who never before worked on the other side of the “wall.”

This course is for:

• journalists looking to apply their skills in the growing field of branded content and native advertising
• media and publishers who are interested in starting up a branded content studio
• anyone who is interested in learning new skills that will propel him or her in content marketing

What You’ll Learn In An Introduction to Content Marketing?

In this course, you will:

• learn the basics of native advertising (especially helpful if you are new to the field)
• understand the context of content marketing and native solutions
• hear about the structure and process of a content studio
• learn the ins and outs of production, ideating, pitching, reporting, writing and editing
• learn the skills you need to strive in the field and know what pitfalls to avoid
• develop confidence in making the decision to switch from traditional editorial to native advertising

More courses from the same author: Matt Fordahl