The Designer’s Guide to Building a Brand Story Information

The Designer’s Guide to Building a Brand Story by Rachel Gogel focuses on helping designers create engaging and innovative brand narratives through native advertising and content marketing.

When banners and pop-ups were the web’s primary ad vehicle, developing Internet advertising was considerably simpler. In creating native ads for various platforms, designers are now tasked with building compelling experiences that transform advertising messages into content. In this course, students get the chance to hear about conceptualizing design-first narratives and leveraging technology to create memorable interactions. As creative director of T Brand Studio, Rachel Gogel shares what it takes to encourage brands to be brave, innovative and smart when telling their stories in partnership with one of media’s most influential content studios.

This course is for:

• creatives (designers, digital designers, graphic designers, UX/UI designers) who may or may not be on the agency side, in marketing art departments or in editorial art departments looking to work in branded content or native advertising
• media and publishers who are interested in starting up a branded content studio
• anyone who is interested in learning new skills that will propel him or her in brand marketing

What You’ll Learn In The Designer’s Guide to Building a Brand Story?

In this course, you will:

• understand the context of content marketing, design trends and native solutions
• learn to differentiate yourself in native advertising and understand the expectations of being a “designer” in today’s fast-paced industry (ie. multi-faceted)
• understand the power of quality design and user experience
• have a clear design strategy, no matter the platform
• know how to listen to client objectives and translate them visually
• learn how to work collaboratively with non-designers
• understand insights from reports and learn to adapt
• learn how to present designs to important stakeholders and make changes if needed
• know how to find and prioritize content and refine the UX/UI
• learn how to prepare assets for development
• discover how to be open to learning new software and skills as the space evolves

More courses from the same author: Rachel Gogel