The Utterly Compelling Email Copywriter & Storyteller Information

The Utterly Compelling Email Copywriter & Storyteller is a comprehensive course designed for anyone interested in mastering the art of writing effective and compelling emails.

This course is for anyone who wants to learn how to write effective and compelling emails to their mailing list.

If you have ever wondered ‘What should I write about?’ and just as importantly ‘How do I go about writing something which will resonate with my list and get them to take action’ then this is the course for you!

You will also learn:

• The art of storytelling and how to effectively use this in your emails
• The importance of the language you use
• How to write compelling headlines that get opened
• Email marketing best practices (the course is continuously updated)
• Ideas for lead magnets to get people on your list
• Plus lots more

The course comes with email examples and self-study exercises to make you an effective and utterly compelling email copywriter.

What You’ll Learn In The Utterly Compelling Email Copywriter & Storyteller?

1. Getting started
   • Welcome: PLEASE READ FIRST
   • About This Course
   • First Things First
2. What To Write About
   • The Art of Storytelling
   • Good Enough for Star Wars
   • Some Email Storytelling Snippets For You
   • Storytelling: Your Turn
   • Storytelling Worksheet
   • ​Anecdotal Stories
   • Anecdotal Worksheet
   • Anecdotal Stories: Your turn
   • The Story of The Carpenter
   • Other Topics
   • Other Topics: Your Turn
   • Other Topics Worksheet
   • BONUS: How To Use Your Dreams To Write Better Stories
3. Putting Things Together
   • Headlines
   • Email Subject Lines
   • Headlines: The Power of Emotions
   • Headlines: Your Turn
   • Headlines Worksheet
   • Greetings and Salutations
   • Greetings: Your Turn
   • Greetings Worksheet
   • Segmentation, Timing, The ‘from’ field
   • Segmentation: Your Turn
   • Segmentation Worksheet
   • Layout, Length and Open Rates
   • Open Rates: Your Turn
   • How many times should I email my list?
   • Email Frequency: Your Turn
   • Email Frequency Worksheet
   • Call To Action (CTA)
   • Call To Action: Your Turn
   • CTA Worksheet
   • Autoresponder Sequences
   • Autoresponders: Your Turn
   • Autoresponder Worksheet
4. Voice and Language
   • The Importance Of The Language You Use
   • The Importance Of Language: Your Turn
   • The Importance of Language Worksheet
   • Tone Of Voice
   • Tone Of Voice: Your Turn
   • Tone Of Voice Worksheet
5. BONUS SECTION: Getting People On Your List
   • List Building
   • List Building: Your Turn
   • List Building Worksheet
6. Bonus Tips
   • Congratulations
   • COURSE CHEAT SHEET
   • COURSE WORKBOOK

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