The Content Scaling Playbook Information

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

What You’ll Learn In This Course?

Level up Your SEO Copywriting Team

• How to Hire the Best Writers for Your SEO Sites
• How to Make a Job Posting
• Creating Your Job Post
• How to Quickly Evaluate Applicants
• Read Their 75 Word Answer
• The 3 Skills
• What is Value
• The Most Important Copywriting Lesson You’ll Ever Learn
• How to Recognize Value in Samples
• Clarity
• Persona
• The 15 Minute Interview Part 1
• The 15 Minute Interview Part 2
• Course Wrap Up

About Author

Hi. I’m Matt Diggity…

In my former life, I was an electrical engineer working 60-hour weeks in a cubicle.

I eventually had a complete nervous breakdown.

Around the same time, a friend had introduced me to the concept of ranking websites and making affiliate commissions, and I fell in love.

Call it necessity or call it desperation, I decided to learn how to make passive income through affiliate SEO.

At first, I had thought you could only make a few hundred dollars per month, but when I found out that 4, 5 and 6-figure websites were attainable, I was hooked.

The road wasn’t easy

I can’t even count how many thousands of dollars I wasted trying out various SEO techniques that simply didn’t work.

Nor do I even want to consider how many hours, days, and months were wasted. And I was penalized too.

At one point, all my sites were penalized and the 5-figure per month income that I had worked so hard to build vanished in a day.

I was devastated.

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