The Branded Type Course Information

GO FROM RANDOM FONT CHOOSER TO CUSTOM TYPE BRUISER WITH THE BRANDED TYPE COURSE

The Branded Type Course is crafted for those who dare to dream big and design bold. Graphic designers, branding enthusiasts, design students, visual identity designers, and logo designers —this is your call to arms.

If your heart beats faster at the thought of breaking the mold and your thirst for the knowledge to elevate your design prowess, The Branded Type Course is your battlefield. It’s tailored for individuals who are not just looking to learn but to lead in the realms of typography within branding, it will transform you and your work into someone that stands out and does not blend in.

WHY THE BRANDED TYPE COURSE?

The Branded Type Course transcends the boundaries of traditional education; it’s an insurgence against the mundane.

This course plunges into the depths of typography and branding, granting you the power to craft designs that not only stand out but also stand the test of time. Armed with a curriculum crafted to provoke thought and inspire innovation, you’ll evolve far beyond a designer. You’ll emerge as a trailblazer, equipped to revolutionize the branding of your clients and set new benchmarks in the design landscape.

What You’ll Learn In The Branded Type Course?

In this course, we’ll start from the very basics, guiding you through the fascinating world of typefaces and fonts, teaching you how to distinguish between them, and showing you how they can be used to express a brands identity and values. You’ll learn how to:

• Understand the Anatomy of Type: Dive into the components that make up letters and how they influence our perception.
• Master Typographic Principles: Grasp the fundamentals of hierarchy, alignment, contrast, and color theory.
• Design Wordmarks and Logotypes: Create unique and memorable brand marks that stand out.
• Navigate Adobe Illustrator: Use essential tools and techniques to bring your typographic designs to life.
• Apply Typography in Branding: Learn how to apply your designs and font choices across various media to create a cohesive visual identity.
• Understand The Intricacies: Gain and understanding of Font Licensing and the details that surround the selling of custom type to your clients.

Course Overview:

• MODULE 01: A TYPOGRAPHIC DISCOVERY
• MODULE 02: TYPOGRAPHIC PRINCIPLES
• MODULE 03: THE CLIENT SIDE OF TYPE
• MODULE 04: BUILDING YOUR CONFIDENCE IN TYPE
• MODULE 05: CASE STUDY – THINKLESS
• MODULE 06: REDESIGNING AN EXISTING WORD MARK (PRACTICAL)

More courses from the same author: James Martin