Master the Art of Brand Design Information

Master the Art of Brand Design by Amanda Kail and Cassidy Phillips is a comprehensive course that covers all aspects of brand design, from foundational principles to practical applications.

What You’ll Learn In Master the Art of Brand Design?

Introduction (Start Here!)

• Welcome To MABD!
• Resource Links & Course Downloads
• Join the course Slack Community

Module 1: The Foundations of Art & Design

• Principles of Art & Design
• Elements of Art & Design
• Using These Foundations In Branding

Module 2: Working With Color

• Understanding Color Theory
• The Color Wheel
• RGB vs CMYK Color Mode
• Color Terms To Learn
• Color Psychology in Branding
• Seasonal Brand Personalities
• Brand Archetypes

Module 3: Mastering Typography

• How We Communicate With Typography
• Typography Terminology
• Typography Classifications
• Hierarchy & Building Type Suites
• Customizing & Manipulating Typography

Module 4: Executing a Brand Identity Design

• Implementing Brand Strategy
• Building The Design Direction (Moodboard, Fonts, Colors)
• Using The One Concept Method
• Designing The Logo Suite
• Building Out Supporting Brand Elements
• Presenting Your Work Effectively

Module 5: Building Your Portfolio

• Portfolio Case Study – Design To Attract YOUR Ideal Client
• Critiquing Your Work With An Objective Eye
• Elevating Your Designs With Mockups & Presentations
• Building Your Portfolio Page & Sharing Online

BONUS MODULE: Watch Me Work – Portfolio Case Study

• Module Intro
• WATCH ME WORK: Using ChatGPT To Generate a Portfolio Project Brief
• WATCH ME WORK: Researching & Building The Design Direction
• WATCH ME WORK: Brainstorming & Sketching Ideas
• WATCH ME WORK: Designing Digital Logo Concepts (and Altering Typography)
• WATCH ME WORK: Creating Supporting Brand Elements
• WATCH ME WORK: Plugging Designs Into Mockups
• WATCH ME WORK: Putting Together The Brand Presentation
• WATCH ME WORK: Exporting Files For Clients (Ft. Logo Express)
• WATCH ME WORK: Building The Portfolio Page
• Share Your Project!

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