Logotype to Custom Type Information

Logotype to Custom Type is designed to guide designers through the process of transforming a logotype into the early stages of a custom display typeface.

In this course we are going to do a refresh of the Guillow’s logotype and translate it into the beginning stages of a custom display typeface, focusing mainly on sketching and spacing.

What to Expect

This course goes through the steps that we take when designing a logotype, and then taking the parameters that we set for the logotype design and expanding that out into a character set. A basic knowledge of type terminology, type design principles, and use of type design software is expected, although not required to benefit from the course. We won’t be covering the how to’s of type design software here.

The first part of the course focuses on sketching. We use Procreate on the iPad for ease of instruction but whatever are your go-to sketching tools will work fine. The second part focuses on vectorizing and working in a font editor. We use Robofont, but you can use the font editor of your choice.

What You’ll Learn In Logotype to Custom Type?

Getting Started

• Introduction
• Tools and Materials Needed for the Course

Drawing the Logotype

• Parameters
• Our Recipe
• Sketching
• Vectorizing the Lettering

Expanding the Character Set

• Spacing
• Extending the Characterset
• Outro

More courses from the same author: James Edmondson

Salepage: Logotype to Custom Type – James Edmondson