Hooks that hook Information

Your threads are not bad. Your hook is.

Here’s what people often get wrong:

99% of threads don’t fail because of the content. It’s because they fail to capture the reader’s attention.

That’s why the hook (aka the first tweet of a thread) makes or breaks a thread’s success.

Thanks to my newsletter The Steal Club I have a huge library of Twitter Thread hooks. I’ve come to understand why they work and what patterns they have in common.

That knowledge helped me craft threads like this or this.

What You’ll Get In Hooks that hook

• A curated collection of the best and most effective Twitter thread hooks
• A 45min-1h video analysis of why they work
• 23 Templates ready to tweet

More courses from the same author: Alex Llull