Foundations of Social Media Information

Foundations of Social Media by Everett Bowes is a comprehensive course designed for individuals and businesses looking to build a cohesive and impactful social media presence.

Learn how to build your brand on social media!

A Course For Social Media Brand Builders

These days it seems as if everyone is trying to build a brand through social media! And while hundreds of millions of people have access to social platforms very few people know how to unlock the power of their social media.

A Branding Problem, Not A Social Media Problem

Most brand builders have not realized that their problem with gaining social media success is not a “social media problem”; Instead, it’s a branding problem.

We Talk Social focuses creating a cohesive, attractive brand experience through your profile, handle, number of posts, number of followers, and all of you content.

Content & Engagement

We Talk Social does not focus on bots, automation, and “gaming the system”. Instead, our teaching focuses on creating spectacular “everyday content”, because spectacular everyday content advances great brands.

We break down every aspect of your social media experience and filter it through an innovative two-step test for brand building trust & connection.

What you’ll learn in Foundations of Social Media?

Introduction

• Intro (3:03)
• Who This Is For (0:51)
• Preface (4:32)
• Interruption-Based Advertising (5:55)

Profile Setup

• The 2 Keys To Social Media Success (1:20)
• Trust & Connection: Your Profile Picture (3:55)
• Trust & Connection: Your Handle (2:21)
• Trust & Connection: Your Profile (Bio) (5:42)
• Trust & Connection: Your Followers & Follower-Ratio (4:13)
• Legitimacy Test: Your Number of Posts (1:40)

Content Guide

• The Key To Connection-Worthy Content (1:00)
• Content Guide: Your Signature Style (3:35)
• Content Guide: Your Messaging Mix (4:22)
• Great Content Starts With Your Bio (4:56)
• The Key To Writing Captions That Connect (6:05)
• The 3 Most Important Things You Need To Post (1:37)
• The Key For Attraction, Connection, and Inspiration (2:42)
• The “Boiling Point” for Connection (1:57)

Strategy

• Conversation, Not Conversion (2:22)
• Understanding the Impact of The Algorithm (1:57)
• 2 Key Follower Strategies (3:38)
• Why Your Hashtags Strategy Is Not Working (5:26)
• Strategy: Business or Personal Accounts (2:43)
• Strategy: Public or Private Accounts (1:15)

Brand Building

• The Importance of Second Level Connections (2:30)
• Tell Your Potentials What To Do (1:38)
• How Often Do You Show Your Product? (4:05)
• Show What Your Products Enable You To Do (2:30)
• When NOT TO Send A Direct Message (2:12)
• The Importance of Inbound Engagement (2:29)
• The Secret of Outbound Engagement (2:32)
• Tracking Your Potentials (1:36)

Closing

• Closing thoughts (1:25)
• Social Media Tools (List)

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