Content Marketing for Real Estate and Property Information

Content Marketing for Real Estate and Property by Abigail Jones is an online masterclass designed to enhance sales and customer satisfaction in the real estate industry through a comprehensive content marketing strategy.

This online masterclass is all about helping your real estate or property business achieve enhanced sales and customer satisfaction with a comprehensive content marketing strategy. You’ll learn how to plan, write and repurpose content to deliver a positive customer experience from start to finish. We’ve designed this course to help you plan and produce content in a timely and cost-effective manner.

Are you keen on writing killer content that converts but don’t know where to start? Feeling overwhelmed and don’t know how to stand out online? Then you’re in the right place!

In this valuable online masterclass, you’ll learn how to:

• Develop a content marketing strategy for your property business
• Align your strategy with the customer journey
• Use customer insights to generate effective content ideas
• Write content for real estate descriptions, blogs, emails and social media
• Plan and produce content faster than ever with the art of repurposing
• And so much more!

What You’ll Learn In Content Marketing for Real Estate and Property?

Introduction and Course Outline

• Course Overview Video (7:02)
• Course Overview Slides PDF

Module 1: Why You Need a Content Marketing Strategy

• Module 1 Video Tutorial (22:43)
• Module 1 Slides PDF
• Module 1 Handout – The Complete Guide to Content Marketing for Property and Real Estate
• 2023 Key Dates Calendar
• 2024 Key Dates Calendar
• 2023 Content Plan Template
• 2024 Content Plan Template

Module 2: Content Marketing and the Customer Journey

• Module 2 Video Tutorial(13:09)
• Module 2 Slides PDF
• Module 2 Handout – Phases of the Customer Journey

Module 3: Generating Great Content Ideas

• Module 3 Video Tutorial (11:42)
• Module 3 Slides PDF
• Module 3 Handout – Thought ers and Heading Starters

Module 4: Real Estate Writing and Best Practices

• Module 4 Video Tutorial (14:01)
• Module 4 Slides PDF
• Module 4 Handout – Descriptive Words and Phrases

Module 5: Blog Writing and Best Practices

• Module 5 Video Tutorial (37:20)
• Module 5 Slides PDF
• Module 5 Handout – How to Create the Perfect Blog Post

Module 6: Social Media Writing and Best Practices

• Module 6 Video Tutorial (48:32)
• Module 6 Slides PDF
• Module 6.1 Handout – 6 Reasons to Invest in Social Media
• Module 6.2 Handout – Social Media Checklist
• Module 6.3 Handout – How to Write and Capture Content on Different Social Media Platforms

Module 7: Email Writing and Best Practices

• Module 7 Video Tutorial (21:58)
• Module 7 Slides PDF

Module 8: How to Repurpose Your Content

• Module 8 Video Tutorial (15:54)
• Module 8 Slides PDF

About Author

Abigail is a Copywriter and Content Creation Executive that helps property businesses plan and deliver effective content. She is an expert at researching, planning, writing and editing content across a range of platforms, always ensuring it’s engaging, relevant, informative and valuable.

She has written a broad range of content for some of Australia’s best property businesses, including Woodlea by Mirvac and VIP, Carlisle Homes, Atherstone, Aurora, Blake’s Crossing and Harpley by Lendlease, Lifestyle Communities, AVJennings and more.

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