Attracting, Engaging and Measuring Digital Audiences for Branded Content Information

Attracting, Engaging and Measuring Digital Audiences for Branded Content by Lauren Reddy focuses on helping you learn how to reach the right audience for your branded content.

So, you’ve built an amazing piece of branded content. But how can you secure the attention of the right reader? This course covers how publishers identify, reach and attract the right readers for branded stories across owned, earned and paid channels. The course also reviews the analytics tools used to measure the impact of audience outreach.

This course is for:

• Editors, social media strategists and marketers curious to learn more about how audience development tactics can be applied to help branded stories reach the right readers
• Media specialists looking to develop necessary skills in audience development
• Media companies interested in starting a branded content studio
• Anyone with a keen curiosity for what makes a story compelling and why, to apply within the growing field of audience development

What You’ll Learn In Attracting, Engaging and Measuring Digital Audiences for Branded Content?

In this course, you will:

• discover the critical role audience development plays in a branded content studio
• learn how to craft content concepts that audiences will engage with
• study the uses of different social distribution channels, learning which channels to use and how
• learn how to measure the success of branded content campaigns, including use of analytics tools
• understand how to apply lessons from past campaign data to future concepts

More courses from the same author: Lauren Reddy