Writing Under Pressure Information

Writing Under Pressure by Dan Nelken is a comprehensive course designed to help copywriters and creatives generate high-quality headlines and ideas faster and more confidently under tight deadlines.

Write better headlines. Faster.

Stop doubting your creative abilities. Start thinking and writing with speed and confidence.

I spent over a year creating and curating the best writing and thinking techniques for quick-turn timelines and high-pressure situations. I’ve condensed hundreds of hours of my time into just 3 hours for you.

I share countless tips and break down 200+ examples from the world’s most creative brands. To build our creative confidence we have to set time aside to deliberately build our creative craft. That is why this course exists and it will help you for the rest of your career. I’m still an active copywriter and I have never been faster or more confident since creating this course. It can do the same for you.

What You’ll Learn In Writing Under Pressure?

Section I: Creativity Under Pressure (33 mins)

A quick but necessary look at the difference between how we expect our brains to work and how they actually work.

• Learn 3 ways to respond to people who expect you to be creative on command.
• Understanding this one concept is like duct-taping your inner critic’s mouth shut.
• Countless creatives leave their creative thinking to the very end of a timeline. They tell themselves it’s when they’re most creative. But they’re wrong. They’re mistaking creativity for __________ and _________.
• Find out where idea babies really come from.
• The key to building creative confidence or just plain old confidence.
• What if the problem isn’t your brain but how you’re using it?
• If you’re skipping these two things, your creative efficiency is being severely impaired.
• Learn how to respond when someone expects you to pull creative headlines or ideas out of a hat.
• Doing this at the beginning of the creative process makes you feel like you’re getting somewhere but it could be the cause of your stuckness.

Section II: Types of Headlines (85 mins)

I spent endless hours identifying the best/fastest headline techniques for creative emergencies.

• Go-to techniques for even the tightest of headline deadlines.
• If you’re an experienced copywriter but still fight impostor syndrome, these headline techniques will help you gain the upper hand.
• You already use this headline technique but you probably don’t have a name for it and you’re likely not using it deliberately.
• These 2 headline techniques are the most used across all of adland. They are must-haves in every writer’s toolbox.
• Feeling more stress than joy in your creative process? Take queues from Apple, Innocent Drinks and Tesco.
• I’ve seen a lot of content around, “How to write like Apple” but I’ve never once heard this tip, which I got from someone on the inside.
• Want to be the most confident and fastest creative in the boardroom? Or Zoom-room?
• It took me breaking down 1000+ headlines over countless hours to have 3 key creative A-Ha moments. You can get them in just minutes.
• What’s your go-to definition for creativity? Let’s consider a new definition that actually helps.

Section III: Thinkin’ Techniques (56 mins)

I don’t like to pick favourites but this section might be it. By the end, you’ll have endless ways to turn a blank page into pages full of headlines.

• Ask these two questions to never feel stuck again.
• Why this one tip from Luke Sullivan’s Hey, Whipple, Squeeze This, might help you write more headlines than any other. This one alone might be worth the price of admission.
• What you should never do when you’re feeling stuck on a brief. Doing this makes you feel more anxious and alone.
• Want to become the fastest thinker and creative in the boardroom when the pressure’s on?
• The secret to being a great copywriter that has nothing to do with writing. Or thinking.
• The easiest way to pump out quality headlines when you’re fighting the clock.
• This could be the root cause of much of your creative self-doubt.
• Structure and creativity. Friends or foes?
• Many creatives can’t be creative at work. Find out what you or your company might be doing wrong.
• How to enjoy the creative process and tight timelines instead of fearing them. It is possible!

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