White Hot Course Information

White Hot Course will teach you the invisible structure of clean & clear design.

You’ve heard it before. That little voice inside of your head when you first hit a web page, or when you first open up an app.

That first impression decides everything. Will you buy here, or look somewhere else? Will you give this app a shot, or delete it right away? Will it be love at first “site,” (yes, that’s a pun) or will you keep searching?

Your prospects have that same voice in their heads. Though you know you build a great product, they aren’t going to give you the benefit of the doubt.

You can trust your gut on this one, or you can go with science. A Stanford University study found that design is the single most important factor in determining whether potential customers trusted a website or not.

You’ve heard the expression “you never get a second chance to get a first impression.” Well, that’s as true online as it is anywhere, and that first impression is right there in the design of your site.

Don’t waste another billable hour

Putting together a design that communicates clearly and converts can take forever. If you let it.

But, as you sit there and agonize, trying to turn that beautiful vision in your head into reality, time is ticking by.

You grab pieces of various designs, wrestle with Bootstrap, and roll on the floor in pain once again.

How does it look so easy for some people? It’s as if there are dark chambers where designers gather and whisper their secrets to each other. They’ve sworn that if anyone asks about it, they’ll just shrug and say “I guess it’s just something you have, or you don’t.”

You start stressing about fonts. You start worrying about colors. You try different effects. You wind up in the same trap that every novice designer does.

Instead of making your design look better, your design ends up looking worse. Why!?

The problem is, you’re concentrating on all of the wrong things. All of those things that you can see so easily in your designs that people worry about so much, those are actually just distractions. The things that really matter are the things that you can’t really see at all. If you knew how to do all of these things, you’d make clean designs that convert faster than ever.

White Hot Course is the first and only course that teaches you the hidden structure behind clean and clear design.

About Author

David Kadavy is author of the #18 Amazon best-selling book, Design for Hackers, and host of the Love Your Work podcast. Prior to writing Design for Hackers, David led design at two Silicon Valley startups, freelanced for clients such as oDesk, PBworks, and UserVoice, and launched numerous startups of his own – none of which failed hard enough to be worthy of mention in this bio.

David’s work has won international awards that only design snobs have heard of, and his free email courses have taught over 100,000 people the fundamentals of good design.

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