The Sales Page/Copywriting Home Study Course Information

The Copywriting Live Course where you learn exactly what causes customers to buy.

But it’s not just another blah-blah seminar. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.

And this factor of Copywriting invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.

The Copywriting Course Is Engineered To Do The Following:

You learn exactly what causes customers to buy. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy–even when times are tough.

And this factor of Attversumption invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.

• Improve your persuasiveness.
• Reduce the frustration of never getting past the first line.
• Create a strategy that is so captivating that customers buy from you (in good times and in bad).

What You’ll Learn In This Course?

What’s behind the scenes in this course?

You’ll learn the core of strategic marketing, how to rollout a strategy to sell products/services through words, and how to craft attention-getting headlines that instantly grab your customer’s attention.

• The big mistakes made when trying to attract a customer–and how to fix them.
• The Secret of the Sequence: How to create a specific ‘pre’ and ‘post’ strategy for sellling.
• How to encourage consumption, and get greater sales from fewer customers.
• The key factors of conversion. How and why they all play their role.
• In-depth understanding of the ‘Want Factor’, and why it’s so critical to your business success and sales.
• The exact reasons why customers buy. And the reasons why they don’t buy.
• Learn scientific, step by step system to write information that sells — even if you’ve never written before (and don’t consider yourself a writer at all.
• Learn which headlines get attention and why – Tested over 4 years and two months, head to head with competitive headlines (Don’t just copy headlines. Understand how they work). This is not just crucial for your website, but also critical for presentations, white papers, reports and other media.

And more…

• Why most pricing is based on randomness, and how to ensure scientific pricing.
• The secret to increasing prices without losing any customers.
• How to create price-grids that enable customers to buy higher-priced items consistently.
• How to create signature stories with precision and consistency. And why signature stories help sell products/services faster than ever before.
• Why the first 50 words matter. And how to make them matter with this simple secret.
• The intense power of the Next Step. Which are the elements that take a customer from merely reading to deciding to purchase.

And even more…

• Why the wrong visuals/graphics will destroy the best marketing campaign. The biggest mistake made with graphics–and why you need to fix it right away.
• One factor that will increase your sales by 25% to as much as 65%
• The Myth of the Sales Page: Why the best sales page doesn’t work in isolation.
• How to get testimonials that suck in customers time after time.
• How to stop annoying clients by using simple segregation.
• How to choose photos. And how using the wrong photos makes sales negative.
• And how to build confidence and focus. These are the key elements to making your product/service stand out and sell time after time.

About Author

Sean D’Souza is the author of “PsychoTactics” and an expert on using psychological insights to dramatically increase sales. Over 15 years ago, he joined Leo Burnett, one of the largest advertising agencies in the world. The skills he learned led Sean to a risky path of copywriting, TV copywriting (and how to do them in 5 seconds), graphic design, cartoons, and web design. Basic synchronicity is the constant search to find ways to communicate in the simplest, most effective way. Sean has developed a system called Psychological Tactics. PsychoTactics unlocks the workings of the human brain and completely regulates the way you think and act about your business. This leads to greater clarity of thought and profits.

Sean D’Souza is the driving force behind “PsychoTactics” and an expert on using and understanding psychology to dramatically increase sales. Fifteen years ago, he joined Leo Burnett, one of the largest advertising agencies in the world. The skills he learned led Sean to a successful career in copywriting, television commercials, graphic design, animation, and web design. Basic synchronicity is the constant search to find ways to communicate in the simplest, most effective way.

Sean has developed a system called PsychoTactics that unlocks the workings of the human brain and completely regulates the way you think and act about your business. This leads to greater clarity of thought and profits.

PsychoTactics has received praise from businesses and marketing professionals from around the world: He has over 800 testimonials on his website for a single book! Brain test. “Sean D’Souza is the guy who thinks Tiger Woods is golf.” Jay Conrad Levinson Author of Best Seller, “Guerrilla Marketing” series, USA

More courses from the same author: Sean D’Souza