The Podcast Lab Information

The Podcast Lab by Jenna Kutcher is a course designed to help individuals plan, create, launch, promote, scale, and monetize their podcasts in 30 days

I’ve taken everything I’ve learned from creating a Forbes top-rated, Apple Podcast chart-topping business podcast, and turned it into a 5-Step Process to Plan, Create, Launch, Promote, Scale, and Monetize Your Podcast in 30 Days.

In six years, I went from ground zero to over 60 million downloads and 500 (and counting) episodes. My audience continues to grow every single day—and now, I’ve helped more than 9,000 others do the same.

I’m handing over the step-by-step system I used to get there.

WHILE EVERYONE’S OFF HANGING OUT ON INSTAGRAM AND FACEBOOK, YOU’LL BE BUSY GROWING YOUR BUSINESS THROUGH PODCASTING

What You’ll Learn In This Course?

MODULE ONE: Planning Your Podcast

Inside of module one, you will create and plan your podcast. Maybe you already have an idea brewing or maybe you have no clue where to even start but you dream of having your own show. Module one will take the guesswork out of planning your podcast.

Inside of this module I will walk you through:

• Picking a name, topic, category and description
• Creating your podcast assets like your photo and intro
• Equipment recommendations and what I use
• Episode planning, format, and how to prepare to record

MODULE TWO: Recording Your Podcast

Inside of module two, I’ll walk you through how to actually record your podcast and the logistics of the different formats of podcasting! I’ll share my exact process and explain the differences of solo shows and interviews, as well as sharing how we create our show notes and more.

Inside of this module I will walk you through:

• Recording your podcast
• Tips for editing your podcast
• Recording solo shows vs. interviews
• Naming your episodes and how to use keywords
• Our guide to show notes

MODULE THREE: Publishing Your Episode

Inside of module three, we’ll share all of the tech tutorials — you know, the things you’d spend hours scouring google for. I’ll walk you through your podcast set-up step-by-step to get your show onto the platforms, to submit your show to iTunes, and some of the other tricky tech aspects that can be confusing.

Inside of this module I will walk you through:

• Overview of publishing platforms and your RSS Feed
• How to decide where you will create your RSS Feed
• Tutorials for the platform you have decided on
• Get your RSS feed set up
• Adding your podcast player to your blog posts

MODULE FOUR: Launching Your Podcast

Module four is all about launching your show. I’ll walk you through my exact plan on how-to launch your show out into the world and include tips to gain early traction, how to get people to subscribe, and the ways you can leverage audiences among the platforms to get your first downloads. Oh, and if you’ve already launched a show, I’ll show you how to use social media to grow it!

Inside of this module I will walk you through:

• How to make sure your podcast launch is successful
• Ways to prepare, promote, and get people to take action
• Tips for getting more people to subscribe to your show
• How to leverage social media for launch and beyond

MODULE FIVE: Monetizing Your Podcast

Money, money, money, monnnneeeyyy – yeah, I’m talking about it. I wanted to devote an entire module to what it looks like to monetize a podcast. I’ll walk you through four different ways you can monetize, the methods I’ve tried, what I would do if I were to start all over again, and I share the behind-the-scenes secrets about sponsors and how they work.

Inside of this module I will walk you through:

• How to monetize your show from the very beginning
• Out-of-the-box ways to drive profits through podcasting
• Exactly what I would do if I were to start today
• What sponsorships really look like and how to know when you’re ready

OOOH THE TEMPLATES: Templates + Checklists

Knowledge alone is amazing, right? But what does it look like when you get the templates, checklists, and tools to help you to execute and put that knowledge into action? Magic, that’s what it looks like.

Inside of the lab, you will also get these templates:

• The Podcast Lab course template to keep you on track
• The exact episode template we use for solo shows and interviews
• Our guide to creating content once and repurposing for other platforms
• Email templates to use from pitching to a guest to pitching yourself to other shows
• Email templates to help grow your show, equip your guests, and MORE

More courses from the same author: Jenna Kutcher