The Content Strategy Playbook Information

The Content Strategy Playbook is designed to help you develop a robust content strategy and execute it efficiently and stress-free.

Get ready to serve: it’s time to ace your content strategy. This course is designed to help you develop a solid content strategy and execute it in the most effective and stress-free way possible.

What You’ll Learn In The Content Strategy Playbook?

You’re in!

• Introduction
• Question & Answer Only Workbook

Part I: Creating Your Content Strategy

• Creating Your Content Strategy
• Content Audit
• Setting Goals
• Finding Your Ideal Audience
• Content Pillars
• How to Come Up with Content Ideas
• Create a Balanced Content Strategy with Content Goals
• Channel Strategy

Part II: Content Planning

• Yearly & Quarterly Planning
• Content Calendars: A Comprehensive Guide
• The Art of a Content Calendar
• Content Repurposing
• How to Improve Consistency

You did it!

• Conclusion

About Author

HEY Y’ALL!

I’m Taylor

I’ve spent my 15 year career in brand marketing, focused on building and telling a brand’s story through content on social media and organic marketing channels.

Formerly a marketing director, I’m now self-employed as a brand marketing consultant working with clients in e-commerce, media, and SaaS.

After leaving my corporate job, I created online courses (over 45,000 students!), marketing templates, and I write a weekly newsletter called Trendspotter.

Previously jobs include Head of Marketing at Girlboss and Director of Content Marketing at Later.com, which was acquired by Summit Partners in 2022.

More courses from the same author: Taylor Loren