The BTL Site Series Bundle Information

Your business needs two things to be successful – the right words, and for people actually read them

YOUR WEBSITE COPY IS THE REASON YOUR DREAM CLIENT WILL CHOOSE You

Not too long ago, I worked with a client who I absolutely ADORED. Her project was the type I only ever dreamt about when I first started — someone cool, doing something even cooler, trusting MY skills to make her sound legit.

So, when she shared with me that she was debating between working with me and another copywriter, I had to ask: WHY ME?!

The other copywriter’s pricing was the same, availability was the same, services were the same, experience was the same. The literal ONLY thing differentiating us were our personalities.

“I just liked you as a person,” she said. “I could really tell who you were through your copy, and I liked that when I read your website it felt like I was talking to a friend. I knew I’d get along with you, AND I felt confident that you’d do a great job on my project.”

THAT is what personality-packed, conversion-friendly copy does for you.

…BUT NONE OF THAT MATTERS IF NO ONE EVER SEES IT.

While learning how to write the best, most relatable website copy is absolutely essential in order for your site to convert into sales… it’s not the only piece of the “earn all the success you deserve” puzzle.

Your website copy could be the most revolutionary marketing masterpiece to ever grace the Internet, but that doesn’t matter if no one even makes it to your site in the first place — which is why you need to do more than *just* write the words on your website, if you care about increasing your traffic, your engagement, and your sales.

STOP WASTING

• Nervous that you won’t get enough inquiries that feel aligned, leaving you stuck with taking not-so-ideal projects to pay the bills
• Embarrassed when you send your leads to your website, because you know it doesn’t show off just how great you are at what you do
• Confused by how many people “X” out of your site without buying your products, inquiring about working together, or signing up for your list
• Stressed about writing your website copy because even though you know what you want to say, you have no idea how to say it or where to get started

You shouldn’t have to spend so much time searching for new clients.

What You’ll Learn In The BTL Site Series Bundle

SS PART ONE | CHAPTER 1: COPYWRITING BASICS

We’ll kick things off with the foundational principles of copywriting, so you’ll not only be able to confidently write copy for your website, but for every other element of your marketing, too (think: ads, captions, blogs, emails, all of it).

The Copywriting Basics chapter is packed full to the brim with easy-to-implement tips & tricks for writing copywriter-level copy.

LESSON PREVIEW

• The 18 Cardinal Rules of Copywriting
• Target Audience Development
• Understanding Your Brand
• Evidence Behind Emphasis + Tone
• The 5 Stages of Awareness In Marketing
• The 6 Elements of Social Proof

SS PART ONE | CHAPTER 2: WEBSITE COPYWRITING

Learn how to write — and effortlessly infuse personality *and* conversion strategy *and* SEO best practices into — every single page of your website copy, with “how-to” and “how-it’s-done” lessons for all of them (with zillions of examples, obvi).

We’re covering: Home / About / Services / Contact / 404 Error / Blog / Blog Categories / Single Post Blog / Resources / Portfolio / Subscribe / Freebie / Links / Custom Confirmation Page / Podcast / Shop / Product Page / Product Descriptions / Affiliate Page / (and more, if you can believe it!)

LESSON PREVIEW

• Website Copy Overview
• 20+ Pages of Website Copy (!!!)
• Universal Website Sections
• How To Edit Your Website Copy
• How To Optimize Your Site For SEO
• 20+ Website Copy Audit Videos

SS PART ONE | CHAPTER 3: LAUNCHING YOUR WEBSITE

No need to worry about your finished website copy draft chilling in Google Docs for eternity while you figure out how to make the most of your launch — this chapter covers ALL of that for you.

We’ll cover everything you need to know about launching, from which website builder to choose to how to make sure you’ve got ALL the eyes on your sexy new site.

LESSON PREVIEW

• Website Builders 101
• Showit & Squarespace Back-end Walkthroughs
• How To Choose Your Website Design
• How To Market Your Website Launch
• 3 Ways To Ensure Your New Site Gets Results
• …and so much more!

SS PART TWO | CHAPTER 4: SEARCH ENGINE OPTIMIZATION

Master the fundamentals of how to optimize your site for SEO so you can outrank your competition on Google, show up in search results, and get more eyes on your website.

This module has everything you need to know about SEO and nothing that you don’t.

LESSON PREVIEW

• What Is SEO And Why Should I Care?
• Keyword and Optimization Review
• How To Write Title Tags & Meta Descriptions
• The Best Way To Grow Through Backlinks
• How To Make Google Happy (SEO Fundamentals)

SS PART TWO | CHAPTER 5: BLOGGING

Learn how to harness the true power of content marketing by publishing strategic blog posts, and get excited about how many views your website gets once you start blogging.

LESSON PREVIEW

• Why Blogging Is Vital For More Website Views
• The Perfect Blog Post Formula
• What Makes A Click-Worthy Blog Title
• How To Optimize Your Blogs For SEO
• The Easy 4-Step Blogging Strategy

SS PART TWO | CHAPTER 6: PINTEREST MARKETING

Harnessing the power of the social media platform turned search engine is essential to the success of your organic marketing strategy — and if you’re blogging, you DEF need to be Pinterest-ing.

My expert Pinterest manager, Sarah Burk, is joining me in this lesson to teach you everything you need to know about how to pop off on Pinterest!

LESSON PREVIEW

• Pinterest Marketing Basics
• How To Start Pinterest Marketing
• Growing Your Brand on Pinterest

SS PART TWO | CHAPTER 7: EMAIL MARKETING

Gain the knowledge you need to start utilizing the best tool for growing your community, nurturing leads, building authority, and connecting with your potential clients: email marketing.

Your subscribers are the most ready-to-buy audience you have access to, and this chapter covers everything you need to know about how to get—and keep!—people on your email list.

LESSON PREVIEW

• Why Email Marketing Is Important For Growth
• How To Grow Your Email List
• Creating An Irresistible Lead Magnet
• Keeping Subscribers Engaged with a Newsletter
• Writing Your Email Welcome Sequence
• How To Get People To Subscribe with Opt-In Copy

About Sara Noel

Anyone can teach you what to write in your website copy. What matters is the how

And because I’ve spent hours upon hours every single week writing website copy for my clients for YEARS, I know better than anyone how much work goes into launching a website built for conversion.

Writing your website copy on your own isn’t easy. It’s actually REALLY freaking hard… especially when you don’t know where to start, or how to write that killer personality-infused copy, or how to skrrt past the dreaded ‘salesy’ vibes and land on juuuust the right thing to say to make your readers take action.

When you have a clear outline of exactly how to write your copy — complete with tons of real-life examples and in-depth tutorials — suddenly it’s not so hard anymore, and before you know it, your inbox is overflowing with “new lead!” and “new sale!” and “new student!” notifications, thanks to the expert strategies you were able to learn and implement with ease.

More courses from the same author: Sara Noel