The 30-Day Content Marketing Manager Information

The 30-Day Content Marketing Manager by Kayla Voigt is a course designed for marketing managers looking to develop and scale content marketing strategies for their businesses.

A month-long content marketing course designed for marketing managers ready to unlock the power of content marketing for their business.

Build a Strategy That Works for You

This course focuses on high-level strategic thinking and the blueprints that build a great content marketing program. Set better goals — and get after them.

Create an Editorial Calendar

But where to start? Use this playbook to prioritize and build an editorial calendar from start to finish that you can work on right away.

Scale Your Content Marketing

I’ll show you how to streamline your operations without a huge team, including what to look for as you hire your first writers or freelancers.

What You’ll Learn In The 30-Day Content Marketing Manager?

Welcome + Introduction

• Introduction
• Logistics for this Course

Building a Content Strategy

• What is Content Marketing?
• Understanding Your Audience
• The Elements of Brand
• Style and Tone
• Let’s Set Goals!

Creating an Editorial Calendar

• The Content Marketing Bullseye
• Effective Brainstorming
• What’s the Story?
• Getting Started

SEO

• What is SEO?
• Keyword Strategy
• Clusters + Links
• The Art of the Update

Content Optimization

• The Content Audit
• Funnel Breakdown
• Content Recycling

Scaling Your Content Operations

• Repeatable Content Programming
• Partner Marketing
• Ghostwriting
• Hiring a Content Team
• Working with Freelancers

Putting It All Together

• Congratulations!

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