Strategic Content and Messaging Information

Strategic Content and Messaging by Vassilena Valchanova is designed to provide comprehensive guidance on developing effective marketing strategies, crafting compelling brand messages, and executing successful content marketing plans.

LEARN PRACTICAL FRAMEWORKS BATTLE-TESTED IN DOZENS OF PROJECTS

Over more than 15 years, I’ve worked with marketers, business owners, and freelancers to create full-scale marketing strategies, content plans, and brand messaging. I finally decided to collect the go-to frameworks, templates, and tools that help me daily. And they’re here for you to use!

WHY I BUILT THIS COURSE?

While building up my marketing knowledge, I struggled to find useful resources. Most experts told you what to do, but withheld any practical advice on how to do it. This gave me fragmented knowledge that felt crumbly and hollow, like I was reciting best practices I didn’t truly understand. I constantly second-guessed decisions, changed direction, and backtracked on campaigns—which hurt both my confidence and business results.

It took me 15 years to build up a robust strategic understanding of marketing – but I want to save you some time. I built this course to help you catch up on key marketing concepts and fill any knowledge gaps, while also keeping things 100% practical. You’ll not just understand the broader logic behind the concepts, but be well-equipped to put them into practice with additional resources and step-by-step walkthroughs.

What You’ll Learn In Strategic Content and Messaging?

• How to devise a marketing strategy aligned with your business goals and your target audience?
• How to position your brand and create brand messaging that resonates with your customers?
• How to create copy that attracts attention and persuades visitors to become customers?
• How to design a content marketing plan that builds meaningful relationships with your target audience – attracts new people, generates leads and sales, and improves retention and loyalty through education?
• How to measure the performance of your copy and content – and showcase your results to stakeholders?

COURSE SYLLABUS

The course is split into five modules, each providing you with key concepts you can put to work straight away. Each module contains bite-sized video lessons that are easy to navigate and get back to when you need them in your practice.

MODULE 1: GOALS AND AUDIENCE RESEARCH

Set the right direction for your way to growth. Connect marketing objectives with business outcomes, create true-to-life personas that help your decision-making, and build robust audience research skills.

MODULE 2: POSITIONING AND MESSAGING

Communicate your value proposition clearly and build up your messaging as efficiently as possible. Start by understanding what customers value and what words they use. Ensure consistency in your brand message, voice, and story.

MODULE 3: CONVERSION COPYWRITING

Learn how to create texts that persuade and sell and bring your prospects from point A to point Buyer. Quick-start your writing with replicable writing formulas and craft web copy tailored to your readers.

MODULE 4: CONTENT MARKETING PLANNING

Develop a content marketing plan that builds relationships with your target audience. Start with the right goals, build your content blueprint, and create signature content pieces that bring value, entice engagement and lead to action.

MODULE 5: MEASUREMENT AND ANALYTICS

Understand what works and what needs improvement. Create a full measurement plan for your content marketing or analyze a specific campaign. Learn how to uncover insights and present results to managers and clients.

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