Advanced Direct Response Editor Training Information

Learn what it takes to become a Direct Response Video Editor pro. This advance training combines 8 different modules that teach you the fundamentals of video marketing all the way to editing viral videos in Premiere Pro. Highly recommended for editors who want to level up their skills and get better results in their career.

What You’ll Learn In This Course?

MODULE 1: COURSE OVERVIEW

• Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.

MODULE 2: DIRECT RESPONSE 101

• 2.1 – What is Direct Response?
• 2.2 – Why is Direct Response Important
• 2.3 – Branded Advertising vs. Direct Response

MODULE 3: PRE-REQS TO VIDEO EDITING

• 3.1 – What you need to get started
• 3.2 – Responsibilities as a Video Editor
• 3.3 – 5 Levels of a Performance Creative
• 3.4 – 5 Stages of Performance Ad Creative

MODULE 4: MASTERING MENTAL & CREATIVE STATES

• 4.1 – 3 States to Develop
• 4.2 – How to enter flow state
• 4.3 – Where to find inspiration
• 4.4 – 7 Tips to Become a Better Editor

MODULE 5: PRODUCT & CUSTOMER RESEARCH

• 5.1 – Product Benefit & Features
• 5.2 – Customer Research
• 5.3 – Customer Awareness Level
• 5.4 – Customer Sophistication Level

MODULE 6: PERFORMANCE AD CREATIVE

• 6.1 – The Truth about Performance Ads
• 6.2 – Video Ad Frameworks
• 6.3 – 3 Hook Types
• 6.4 – 7 Video Ad Types

MODULE 7: ASSET MANAGEMENT

• 7.1 – How to Organize Your Media Assets
• 7.2 – How to Create a Digital Asset Manager
• 7.3 – How to Use Drive Stream

MODULE 8: EDITING VIDEO ADS THAT SELL

• 8.1 – Video Ad Editing Process (11 Steps)
• 8.2 – How to Create Modular Clips
• 8.3 – Assembling Your Timeline
• 8.4 – Adding Titles, Effects, Colors & Overlays
• 8.5 – Editing Voice Overs
• 8.6 – Exporting Hook Variations

About Author

Jon Reyes is a Creative Entrepreneur of 10 Years who specializes in Direct Response Video Production & Direct Response Design.

Having built multiple e-commerce brands and agencies in his entrepreneurial career – he’s acquired nearly every skill to run digital marketing businesses.

With 7,000+ video creatives under his belt, producing ads for hundreds of well known brands – his ability to create high-converted ads is second nature.

Jon Reyes has grown and trained teams of 50+ scriptwriters, videographers and editors to master the skill of Direct Response.

Now he’s giving away his learned knowledge and skills to creatives who are passionate about leveling up their career.

“Direct Response is an underrated, underserved but extremely valuable & rare skill that isn’t learned in a book, it’s learned by trial and error”

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