Perfecting Email Information

The Exact Email Strategy + Methods I Use To Run Our 100,000+ Subscriber Email List

An extremely in-depth course showing you what I do to manage our 100,000+ email list with exact strategies for our printables, opt-ins, sequences, email automations, tagging system, and more!

When I first started my email list for BSL, I thought the only thing I had to worry about was sending a weekly newsletter. Now, looking back…our weekly email newsletter makes up about 8% of our strategy. This course goes over every.single.thing we do within our email list (like EVERYTHING) so that you can go and replicate the strategies on your blog.

It took us years to strategize every method within our email platform and multiple times throughout writing this course we would say, “How the heck did we figure this out?!”. We have spent months creating this course, breaking down every module into an easy to understand lesson so you know exactly what to do within your own blog for a successful email list. Here is everything you will learn in this course…

What You’ll Learn In Perfecting Email

Welcome to the Perfecting Email Master Course!

• Why An Email List Is SO Important
• What Programs We Use For Our Email List
• Who is Sophia?
• Facebook Group!
• Glossary

PART 1: The WET Ingredients of Email

• Let’s Talk About the Wet Ingredients of Email…

All About Printables (!!!)

• These RUN Our Website (and here’s why)
• These Are The Printables You Should Be Using
• What We Use To Design Printables
• Alllll about Copyright with Printables
• How Often We Update Printables
• Should You Use a “Free Printables Library”?

The Secrets To Successful Opt-Ins:

• What The Heck is an Opt-In and Why It Is So Dang Important
• These Type of Opt-Ins BY FAR Perform The Best
• The Exact Places We Put Our Opt-Ins
• The Most Efficient Way We Have Found To Create & Use Opt-Ins (this has saved us so much time)
• It’s About To Get Trippy…
• BSL Case Study: Active Campaign Forms
• Where To Actually Make a Form
• BSL Case Study: Active Campaign Pages
• One BIG Reason We Moved
• Single Opt-In vs Double Opt-In

A Real-Life Example…

• Create a Printable With Me
• Create an Opt-In With Me

PART 2: The Dry Ingredients of Email

• Let’s Talk About the Dry Ingredients of Email…

Email Overview

• Different Types of Emails We Send
• These Are The Only Things We Really Focus On

The Million Types of Emails We Send (and how we’ve perfected this strategy)

• First Email Overview
• The Uber Importance of the “FIRST EMAIL”
• The BSL First Email Template
• This Is Where We Link All Of Our Printables

Welcome Sequences

• Welcome Sequence Overview
• Where We Write Our Sequences
• What We Actually Include in These Emails
• How Often You Should Be Sending Emails in a Welcome Sequence
• We Saw A Huge Change When We Added This To Our Emails
• How to Get Your Subscribers to Interact (this is HUGE)

You Will Loooveee Automation (the key to ROI in your emails)

• Why Automation Makes Our Lives Way Easier
• The Nitty-Gritty of Automation
• This Is Complicated – Tagging & Lists
• How We Actually Set Up Our Automations (strategy city in this method)

All About Weekly Emails

• How Often We Send Out Weekly Emails
• The Goals of Our Weekly Emails
• Difference Between Our Blogging Email List and Other Emails
• How We Use Segmenting To Our Advantage

Email Sales

• How We Actually Earn Money From Emails
• We Have Found That Sales Sequences That Are This Long Perform The Best…
• What We Include In Our Sales Sequence Emails
• This REALLY Brings In The Sales

The Big Switch To Active Campaign (and what we’ve learned)

• We Learned This The Hard Way…
• Reports & Statistics
• Our AC Organization
• Contacts

Unsubscribers & Cleaning Out Your Email List

• REPEAT THIS OVER AND OVER (and maybe even print it out)
• How We Clean Out Our Email List

That’s a Wrap!

• THANK YOU!

About Sophia Lee

Hi, I’m Sophia!

I started my blog back when I was a sophomore in college, and by the time I graduated I was making over 5-figures a month. It definitely wasn’t easy, but it (clearly) was possible.

When I finally started my email list for By Sophia Lee, I had no idea how powerful it was going to be in growing my business. It is one of the most efficient and successful marketing strategies we have in the business. Let alone the amazing community that has come from all of our emails!

Now, I’m showing you my exact strategies so you can see huge success with your own email list.

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