Long Sales Pages Information

Long Sales Pages by Marcia Yudkin is designed to teach the process of writing and formatting long-form sales pages aimed at selling high-ticket or complex products, services, or programs.

Learn to Sell High-Ticket Programs or Complex Items Without Hype

How to Structure, Write and Format an Effective Long Sales Page

A learn-by-doing course on long-form copywriting with an option for one-on-one feedback

To sell an event, information product, subscription program, class, tour or coaching program, you need a long sales page that lays out what the offering consists of and persuades the reader to buy. Your artfully chosen words on the screen (or on paper) do all the selling work.

In copywriting terms, this is one-step buying, or direct response. What you’re selling is somewhat complicated to explain, and it might cost $100, $500 or as much as $10,000 or more. By the end of your presentation on the page, the reader needs to understand the offer clearly, know how they’ll be better off from buying, and have all their questions, doubts and concerns put to rest.

In this practical online course, which is laser-focused on this type of marketing writing, you learn, implement and optionally receive feedback on the fundamentals of creating an effective long sales page. Hands-on practice comes from two homework assignments that get thoroughly discussed in the course videos. Your learning tools also include explanations, checklists, analyses of student drafts, and written commentary on finished sales pages that can serve as models.

At the conclusion of this course, you’ll be able to write a polished, long sales page for yourself or for a client. And you’ll know how to handle this monumental writing challenge again whenever you need to. You can refer to the worksheets, checklists and annotated examples in the course for years to come.

Course instructor: Acclaimed advocate of no-hype marketing copy, Marcia Yudkin, author of Persuading on Paper, Meatier Marketing Copy and 14 other books.

You follow the course through a combination of online videos and downloadable PDFs. With the upgrade option for the course, you also receive private one-on-one written feedback from Marcia on two drafts of a long sales page for one product or service.

What You’ll Learn In Long Sales Pages?

Lesson 1

• Lesson 1: When Do You Need a Long Sales Page and Why?
• Byrd Society Letter – A Classic

Lesson 2

• Lesson 2: About This Course
• Copywriting Glossary (PDF handout)

Lesson 3

• Lesson 3: Prewriting Analysis
• Text for Assignment #1

Lesson 4

• Lesson 4: Discussion of Assignment #1

Lesson 5

• Lesson 5: Sales Page Components
• How to Write Scrumptious Bullet Points (supplementary PDF resource)
• Sales Page Components (PDF handout)

Lesson 6

• Lesson 6: Some Marketing Psychology Pointers

Lesson 7

• Lesson 7: Formatting Your Sales Page

Lesson 8

• Lesson 8: Sample Sales Pages With Commentary
• Sample Sales Page #1 with Commentary (PDF)
• Sample Sales Page #2 with Commentary (PDF)
• Sample Sales Page #3 with Commentary (PDF)
• Sample Sales Page #4 with Commentary (PDF)

Lesson 9

• Lesson 9: Discussion of Assignment #2
• Assignment #2 Version A
• Assignment #2 Version B
• Assignment #2 Version C

Resources

• Checklist for Your Sales Page
• The With-Mentoring Option

More courses from the same author: Marcia Yudkin