How to Write White Papers that Command Top Fees Information

How to Write White Papers that Command Top Fees is a comprehensive online program comprised of audio lessons, worksheets, and video tutorials. It’s specifically designed to teach you everything you need to know to get started in the world of white paper writing as quickly as possible.

There’s no fluff or complicated abstract ideas. Only specific, step-by-step formulas and strategies – directly from two seasoned and highly-successful white paper writers.

You’ll learn how to approach these projects. How to complete them faster. How to turn out powerful, persuasive papers your clients will love. How to market yourself effectively …

And, how to command top fees for your work!

Just as important, we’ll walk you through every aspect of white paper writing and strip away any fear you might have about these intimidating projects. We’ll show you what’s behind that mysterious curtain and arm you with the confidence you need to go after them.

And, once you land your first couple of white paper projects, this online program will become a valuable reference guide you can turn to again and again for detailed tips and instructions.

Also, because each audio lesson is only 30 – 45 minutes long, going back to reference key material or to get a refresher on a specific topic is quick and easy.

What You’ll Learn In How to Write White Papers that Command Top Fees?

Introduction

The program starts with a 9-minute introduction that gives you the lay of the land, how the modules are organized, and how you can best approach the material, depending on your needs and goals.

Module 1: White Paper Basics

Then, in the first module, Ed will walk you through the basics of white papers. He’ll explain what they are in more detail. He’ll also discuss what they’re used for, who reads them, why they’re so popular, and why they continue to be so effective. Also, he’ll talk about the different types of white papers and when they’re typically used.

Module 2: Discovery and Planning

In Module 2, I’ll walk you through the discovery and planning phases of a white paper project. You’ll learn how to gather all the important basic information you’ll need before you can even start your research and writing. Essentially, this is where you get a good feel for the project and what the client is trying to accomplish.

Module 3: Conducting Your Research

From there, Ed will be back with you in Module 3 to discuss the research phase of a white paper project. All white papers involve a certain level of research (some more than others). So, we’ll get into how to find a wide variety of good information. Where to turn for interesting facts and statistics. How to find that information faster. And, how to stay organized as you gather it all.

Module 4: Writing Your White Paper

Finally, the moment of truth – writing your white paper! I’ll walk you through outlining your paper, writing your first draft, editing, polishing, proofreading, and developing a powerful and attention-grabbing title.

Module 5: Keeping Your Project on Track

One of the reasons white papers pay so well is that they are complex projects. Few know how to write them well. And, even fewer people know how to manage them effectively.

So in Module 5, Ed will show you how to keep your white paper projects on track. How to manage the revisions process. How to set the right expectations. What to do when things go awry. How to break down your project into individual pieces. He’ll even give you some ideas on how to use white papers as a springboard for landing other, additional profitable projects with your client.

Module 6: Landing White Paper Projects

In Module 6, you’ll discover how to land white paper projects. Everything from how to market yourself as a white paper writer … to how to price them. What questions to ask before you quote. And, how to increase your chances of winning the project. By the end of this module, you’ll be very well-equipped to market your white paper skills and win profitable white paper projects.

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