How to Sell Yourself as a Copywriter Information

How to Sell Yourself as a Copywriter is a comprehensive course designed to help copywriters effectively market themselves and land lucrative opportunities in the competitive field of copywriting.

Fellow Copywriter,

There are hundreds of potential clients right now that are looking for you.

• They want your expertise…
• They want your ideas…
• They want your copy…

There’s just one problem.

They don’t even know you exist.

• They don’t know about your website…
• They don’t know about your services…
• They don’t know how you can help them build their business…

In other words, you are invisible to them.

You’re just another account on Twitter or Linkedin or on Fiverr.

You are–excuse me for being so blunt–NOBODY.

Yet you and I both know that you have what it takes to be a great copywriter.

• You have the smarts…
• You have the initiative…
• You have the gumption…
• You have the copy skills to make them a TON of money AND make a great living for yourself.

So why is it that you can do everything right, and it’s still so hard to find work?

What Nobody Ever Tells You About the Copywriting Business

1. You have to go out and find the people to sell–they are not coming to you
2. You have to learn how to sell yourself if you plan to make it in this business.
3. You have to pay your dues in the minor leagues before you make the leap.

To be sure, there are those who rocket right to the top.  Maybe you are one of the lucky ones who skipped the whole minor leagues thing.

But if you think you are going to land an A-list client coming out of copywriting school, you are sadly misinformed.

Of course, you read about all these people on Twitter that have done that–land a few whale clients right out of the box.

The only person that I know who has done this was me.

But it wasn’t until a played a few years in the minors getting my skills together.

If you’re still trying to break into this crazy field, I can tell you personally that the minor leagues are the place to start.

Why?

Because you can get some great samples and—I hate to say this—make a few big mistakes without killing your career.

Start Small and Grow Big

Fact is, there’s nothing wrong with starting small and seeing your small efforts start to snowball.  That’s what I did.

Most people don’t know this, but for two years, from 1988 to 1990, I was out of copywriting completely and selling real estate, of all things.

Sadly, the only two deals that I made were from listing my brother’s house and selling him a new one!

 When I got back in the business, I couldn’t find a job in the San Francisco Bay Area.  So I created a plan and started marketing myself around the country.

 In my first job, I charged $1,500 for three letters.  For the second one, I charged $3,500 for one letter.  The third—with Consumer Reports, mind you—I got an amazing $6,500.  By the end of the year—hold on to your hat—I was paid $10,000 to write a magalog for Phillips Publishing.

 From $1,500 to $10,000 per project in just nine months.  Today, I was just pitched a new promotion for another $25,000 copywriting fee.

 So I can tell you firsthand, you can go from $0 to the big bucks by working a few years in the minors.  If you are patient, the rewards will be great.

 The Master Key to My Success Can Also Be Yours

If you have been following me on Twitter then you know I truly want you to succeed.

I have had a great career as a copywriter.

I worked from home…

I typed letters (like this one) for a living…

I got paid like an author…

I took my kids to and from school…

I coached their sports…

I went to jiu-jitsu at lunch…

I put a meal on the table for my family…

Put my kids through college…

Paid off my house…

Paid cash for my Tesla…

I want the same for you!

As I’ve said time and time again on Twitter,

I’ve already climbed the mountain, created a multimillion-dollar copywriting business, and loaded up my retirement account so that I don’t have to work anymore.

I want the same for you!

What You’ll Learn In How to Sell Yourself as a Copywriter

• How to position yourself as a seasoned professional.  When you apply my OLD SCHOOL techniques you will never again pitch anybody with a KILLER SALES LETTER and POWERFUL SALES COPY or ever say things like “Hire me.”  This does not work. I will teach you what to say and what not to say.  Trust me when I tell you this.  This formation alone will be worth the entire cost of my home study course.
• How to identify the people who will value YOU.  I’ll explain why you must avoid the people who are looking for just another copywriter.  If they are looking for copy at a price, then they are price shoppers.  You want to work for people who value you and the special something that you bring to the table.  I will show you how to farm for and groom them.
• How to get your clients to say yes. What nobody ever teaches you is what to say to prospective clients so that they will open their minds and listen to you.  If you continue to say the wrong things, you will continue to be locked out of business that could easily be yours.  I will teach you how to fashion a professional sales pitch that not only reflects your special personality but gets results.
• How to answer their objections. Truth is, you are going to always come up against people who are happy with their current copywriter, don’t think you can do the job, or are unwilling to pay your price.  If all you can say to their objections is “OK,” then you will never get the work.  When you follow my lead, you’ll learn to take their objections like a judo master and use their force to keep their minds open to giving you a try.
• The right way to get clients interested. If you’ve read this far and you are still sending out the “Looking for a hot copywriter” letter, you are never going to get business. I will give you a short three-to-four-paragraph letter that will increase your chances of not only getting a return phone call, but also opening them up to receive your call.
• The right way to follow up. Most copywriters simply follow up the wrong way. Believe it or not, when you return somebody’s call in two weeks, it’s like 20 minutes to them. Call a week later, and it’s as if they just hung up the phone and you called right back. I’ll show you the right pacing you need to return calls professionally. Otherwise you will turn off people who would have hired you if only you had some patience.
• How to stand head and shoulders above the competition. Look—99 out of 100 people fresh out of boot camp are going after the same people that you are. If you aren’t doing anything different, you will be perceived just as they are. There is a reason I command a writing fee of $25,000 plus royalties worth ten times that amount. You will learn this secret.

More courses from the same author: Doug D’Anna