Easy Guide to Website Copywriting Information

Easy Guide to Website Copywriting by Danbee Shin is a beginner-friendly course focused on writing effective, engaging website copy that converts visitors into clients.

This is the perfect beginner’s guide if you’re looking for practical (and sometimes unconventional) advice about niching, messaging, and how to write un-boring website copy that persuades and sells.

About this course

My #1 advice for designers and other service providers: Learn to write your own website copy

Picture this:

• Doubling your prices confidently because your clients understand exactly what you’re offering and why you’re amazing
• Closing a sale over a 5-minute call because the client’s already seen your website and knows they want to work with you
• Adding a new premium package to your website in under an hour because you know exactly what words to use

All of this is totally possible. I know because these are real-life results I’ve gotten since I learned to write my own copy.

Why website copywriting

Copywriting is a non-negotiable skill for successful business owners

When you invest in becoming your own copywriter…

• You stop wondering whether you’ve chosen the right niche
• You never worry about your copy being too long (or too short)
• Your clients ask, “How did you know what I was thinking?”
• Your clients see you as a trusted expert and advisor

Your website serves as the central destination for potential clients interested in working with you, making your website copy one of the most critical elements of your sales and marketing strategy.

If you know that your website copy needs a little (a lot?) more of your love and attention, join me in the Easy Guide to Website Copywriting.

What You’ll Learn In Easy Guide to Website Copywriting?

• Niche down without losing clients (or boxing yourself into a super-specific industry) so more people can find you
• Ditch avatar/persona exercises for good and actually start working with real clients
• Choose words that build trust with your clients so they’re sold even before they talk to you
• Show you know what you’re talking about without being an arrogant asshole and become a trusted expert and advisor
• Let your personality shine through so you stand out from your peers and competitors
• Figure out what and how much to write on each page so you can work efficiently and stop wasting time
• Write attention-grabbing hero sections (and get rid of “Andy is a web designer based in NYC”) so you can get more leads
• Lead your prospect from “You’ve got my attention” to “Here’s my money” and finally earn a living doing what you love

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