Creative Strategy Master Course Information

It’s 2023. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking the campaigns or crafted 1% lookalike audiences….

It’s the creative process.

Meta was quite literally quoted in their last conference saying “56% of all auction outcomes can be attributed to creative” -Meta

Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.

We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.

It’s simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers 🚀🚀🚀

Designed for fellow creative strategists, media buyers, and other marketing roles.

In this course I’ll being going DEEP into the following:

• Creative Strategy 101
• Foundational Learning & Resources
• Roles & Responsibilities
• Master Creative Strategist Tool Kit
• The 9 Pillars of Creative Strategy (the bulk of this course)

I cover each of these sections IN DEPTH:

1. Alignment
2. Research
3. Avatar Development
4. Ideation
5. Briefs, Script Writing & Strategy
6. Content Production
7. Launch & Creative Testing (Media Buying)
8. Creative Reporting, Creative Analysis & Ad Iterations
9. Organization & Practical Creative Operations

And yes, you will also learn how to bring it all together!

BONUS 1: Chat GPT prompts for each of the 9 Pillars, how to grade UGC creators, how to conduct a creative evaluation & More 😉

BONUS 2: You’ll get a complimentary Q&A style 30 mins call with me directly to fill in any gaps, answer questions and help you with your Creative Strategy! ($125 value!)

This course will NOT:

• Show you how to design ads in photoshop/Canva
• Go in depth on media buying account structures

With this Master course you and your team will be able to generate new innovative ad creatives that will help you scale your ad accounts, build new ad angles and reach your target audience.

The goal is to take you from A to Z in all steps of Creative Strategy.

About Author

My top priority is to provide value and assistance to others, I am passionate about helping people improve and succeed in all aspects of life. 💯

Owner of Performance Purple. Previous Co-Owner of HG Performance Creative. Media Buyer & Creative Strategist with $70MM+ in adspend across Meta, Google & TikTok.

I specialize in helping marketers design and implement creative strategies that align with their advertising goals.

My expertise lies in constructing systems and frameworks for creative strategy. I help support the development and execution of DTC paid social marketing goals. More commonly known as a “Performance Creative Strategist” for paid social.

By combining my knowledge of consumer behavioralism, media buying, and marketing trends with my passion for creativity, I am able to help brands tell their unique stories and connect with their audience in meaningful ways.

Whether you’re looking to refresh your marketing approach or simply need guidance on how to best communicate your brand’s message, I am here to help you achieve your goals.

In addition to my regular work, I also support marketers by serving as a Lead Community Strategist for GeekOut Event’s online community called “GeekHub.” In this role, I help marketers gain access to exclusive knowledge & connections with other marketing experts.

I’ve spent the last 5+ years immersed in the performance marketing world.

After working with both bootstrap brands and 9-figure brands as a media buyer, I have quickly found my groove in launching my own Creative Strategy business, Performance Purple. Where I consult, manage, and teach Creative Strategy.

I actively service clients in Creative Strategy. I don’t just talk, I walk the walk daily. I’m deep in the trenches doing the work.

(I’m not speaking from past experience nor am I some out-of-touch “Guru” who no longer does the work.)

To name drop… 9 figure brands like Fabletics, Kettle & Fire, Posh Peanut and Health Ade and Ad Agency’s such as New Level Media, Structured and HG Performance.

Now, I’ve worked with over 70+ D2C brands & offers focused on paid media and creative strategy with over $70MM+ in ad spend across Meta, Google & Tiktok.

My top priority is to provide value to others. I’m super passionate about helping people improve and level up in all aspects of life.

This course is my life’s work in digital marketing & I will continue to add to it as I learn.

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