CopyThinking 2024 Information

CopyThinking 2024 is a course that focused on teaching copywriting skills with an emphasis on understanding and utilizing awareness and sophistication levels in marketing.

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So you can finally start doubling and tripling the results your copy rakes in by outTHINKING your competition

Imagine if you could…

• Position what you’re selling in a way that you’d not have to compete with your competitors. Meaning: Get more clients. Easier. While charging more
• ​Write ETHICAL copy that’d outperform many of the GREAT copywriters out there… Without using any of their sleazy over-the-top promises or fake marketing tactics
• Discover the secret language behind copywriting so that you can UNDERSTAND why a piece doesn’t work – and be able to immediately fix it and look like a freakin’ magician.

Those MIGHT look like over-the-top promises. I understand that.

But they are not promises. They’re just SKILLS.

Skills I’ve been teaching in my small (and closed) circles for 5 years.

All while walking the walk and using those skills on a daily basis myself.

What You’ll Learn In This Course?

• Why awareness levels are the key to making any copy work (this is how you scale businesses)
• How to decide on an awareness level to target and what to write in order to get the sale (get this wrong and you’re toast)
• The sneaky way to get more sales for a new business by NOT competing (you can do this once you fully understand awareness levels and how to pick them)
• Each market has one awareness level. Right? Wrong! You can pick the awareness level you’d be targeting. And there is a specific equation to know which one to pick (get this and you’re already light years ahead)
• The silly mistake 90% of advertisers make that THEY THINK will get them more money (but actually makes their ads flop).
• Understand once and for all why it’s a bad idea to use templates and formulas to write copy (unless you want it to suck)
• Know what to write at each awareness level in order to convert buyers. This also works for cold DMs and cold emails (Yeah. Most cold emails are done WRONG)
• See REAL ads that are running RIGHT NOW where I’ll tell you exactly which awareness levels each ad targets so you can learn the UP-TO-DATE techniques
• If you watch module #3 you’ll see how to connect the ad’s (or any type of content’s) awareness level to the sales page’s awareness level correctly
• In the same module you’ll also understand how different-awareness ads can lead to the same sales page (scaling with ONE sales page)
• Learn the most important element in “snatching” your competitor’s prospects — by targeting high-awareness people who and are ready to buy (with an example from Twitter)
• Understand the 5 sophistication levels of any market (and why we will never write copy in the first two and the last one).
• A better-than-forum-doom-scrolling technique to determine your market’s sophistication level simply by looking at 3-5 competitors
• Are you confused about the difference between awareness and sophistication levels? No more after watching module #5
• Why you can NOT choose your market’s sophistication level (unlike awareness levels) and how you’ll get a few sales but will never be able to scale if you do
• 99% of the marketers who THINK they understand sophistication levels – actually don’t (Module #6 will put you in the 1%)
• The truth about why most OG copywriters (THINK David Oglivy & Gary Halbert) wrote ads in high sophistication levels — and why you are making a HUGE mistake if you try to model them.

More courses from the same author: George Ten