Content Marketing Mastery Information

Content Marketing Mastery is designed to equip marketers with the knowledge, skills, and strategies needed to create, distribute, and optimize content effectively throughout the entire customer journey.

The Content Lifecycle

Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.

Content Technology Needs

Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.

Blog Marketing Mastery

Master the 12 critical aspects of building a successful blog. You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.

Content Distribution

Learn how to effectively get your content out into the world and increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.

What You’ll Learn In Content Marketing Mastery?

Module 1: Creating Your Customer Avatar

• Lesson 1: Start Here
• Lesson 2: What To Expect
• Lesson 3: The What and Why of Content Marketing
• Lesson 4: Creating a Customer Avatar
• Lesson 5: Content Technology
• Lesson 6: The Marketing Funnel

Module 2: Top of Funnel Content

• Lesson 1: TOFU Goals
• Lesson 2: TOFU Content Types
• Lesson 3: TOFU Metrics
• Lesson 4: YOUR TOFU Content Plan

Module 3: Middle of Funnel Content

• Lesson 1: MOFU Goals
• Lesson 2: MOFU Content Types
• Lesson 3: Lead Magnet Checklist
• Lesson 4: MOFU Metrics
• Lesson 5: Your MOFU Content Plan

Module 4: Content Marketing Metrics

• Lesson 1: BOFU Goals
• Lesson 2: BOFU Content Types
• Lesson 3: BOFU Metrics
• Lesson 4: Your BOFU Content Plan

Module 5: Blog Marketing

• Lesson 1: How To Use This Section
• Lesson 2: WordPress Basics
• Lesson 3: 212 Blog Post Ideas
• Lesson 4: The Editorial Calendar
• Lesson 5: Writing Headlines
• Lesson 6: 8 Post Types
• Lesson 7: Inserting Calls To Action
• Lesson 8: Finding and Managing Writers
• Lesson 9: Writing/Editing Great Content
• Lesson 10: Lead Magnets and Blogs
• Lesson 11: Opt-In Boxes and Squeeze Pages
• Lesson 12: Repurposing Content
• Lesson 13: Blog Launches

Module 6: Content Distribution

• Lesson 1: How To Use This Section
• Lesson 2: Content Distribution Basics
• Lesson 3: Organic Content Distribution: Email
• Lesson 4: Organic Content Distribution: SEO
• Lesson 5: Organic Content Distribution: Social

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