Content Camp Website Copy Information

The Live Workshop May Be Over, But That Means You Can Get Everything On-Demand And Write Your Copy At Your Own Pace!

Learn To Write Website Copy That Converts

Whether you’re creating copy for your first website, upleveling existing website copy to align with your big vision, or rewriting your website copy for a rebrand or redesign, you’re in the right place.

If you are building a brand or business of any kind, you need a website. And if you need a website, you need website copy — the words and text that fill each page and persuade a visitor to hire you, buy from you, learn from you, or subscribe to your email list.

Yes, you could hire a copywriter to write your website copy but maybe…

• You tried hiring a copywriter and it didn’t work out so well. The draft copy you received sounded nothing like you!
• You reached out to a few copywriters but their intake forms were intense and you didn’t have answers to all of their questions.
• You don’t have unlimited funds and copywriters are EXPENSIVE! You’d rather spend your hard-earned money on design and marketing.

So you decided to do it yourself. You are the expert on your business after all. And, you’re one smart cookie. So planning, outlining, and writing your own website copy couldn’t be that hard, right?

Wrong. OMG. So unbelievably wrong.

I-started-this-six-months-ago-and-I’m-still-not-done wrong…

I get it. Writing website copy seems simple, and dare I say easy… until you actually sit down and start doing it!

It’s freaking hard to write about yourself and your own business!

Since you’re here, I’m guessing you can relate and one of these examples describes you perfectly:

• I’m overwhelmed and struggling to get my website copy done. It’s holding me back and negatively affecting my business.
• I’ve started writing my website copy and even have a draft done but it doesn’t feel quite right and I don’t know why.
• I avoid working on my website copy because it feels really complicated and I’m not sure what to say or where to start.
• I want to write my own website copy and I’m confident I could do a great job — but I need some help and guidance.
• My web designer said I had to provide the final website copy before they start my website and WTF? How do I do that?!

I feel your pain and so do A LOT of other business owners just like you. I write copy for a living and writing copy for my own website is one million times harder than writing copy for my clients.

But I learned a secret that changed everything.

Professional copywriters never start with a blank screen and zero direction and magically produce brilliant, conversion-focused copy.

Experienced copywriters know that the secret to writing head-turning copy that converts is working with proven frameworks, templates, and prompts — and over the years, I’ve collected, tweaked, created, and refined my own collection of copywriting tools, frameworks, and resources that make writing website copy easier and faster.

That’s exactly what I’m sharing at Content Camp: Website Copy!

Get Your Website Copy Done At Content Camp

From your Home and About pages to your Services and Contact pages to your testimonials and calls to action, we’ll cover it step-by-step one page at a time.

When you snag a ticket to Content Camp: Website Copy (or the bundle of all three Content Camp events) and join me for three days of workshops, you’ll get the what, the why, the who, the where, the when, and the how.

You’ll also get:

• Frameworks, templates, wireframes, and instructions so you know what to say on each page, how best to say it, and in what order to say it.
• Direct, specific, actionable feedback from experts on your website copy drafts so you can feel confident in your direction and message.
• A comprehensive workbook that covers every aspect of Content Camp: Website Copy that you can reference again and again.

What’s even better is that because the event is workshop-style, you’ll be working on your website copy and making meaningful progress in every session — and you’ll have guidance, help, and support every step of the way!

• TRUTH: Most attendees leave with their copy done and ready for a final proofread, others with solid drafts of their top-level pages completed. It is possible!

It’s pretty incredible to see someone who has been agonizing over their website copy for months, show up, focus, and not only get it done in three days but also feel excited and proud of the quality of copy they produced!

What You’ll Learn In This Course?

Content Camp Day 1 Agenda

You’ll focus on what you’re selling, write the copy for an offer page that converts, and set clear expectations with your portfolio or experience page.

Kick Off And Opening Remarks

Get the lay of the land for the entire Content Camp: Website Copy event, instructions for all workshop and review sessions, and guidelines for participation. Receive tips to reduce overwhelm, stay focused, and get the best results.

Write Your Services Or Offer Page

To inspire a visitor to take action, they must connect with your offer and message. In this workshop, you’ll write your offer page(s) and position your services, course, membership, program, or product as the best choice for your ideal clients and customers.

Breakouts: Build Your Portfolio / Highlight The Experience

People want to know about your work, your approach, and the experience they will have. The Portfolio Workshop covers how to build a portfolio that converts, while the Experience Workshop covers how to share your methodology or client experience.

Copy Quickie: Your Calls To Action

Every page on your website will have a specific purpose — to get visitors to take action, and that is done with a call to action (CTA). In this mini-workshop, you’ll learn the type of CTAs you need, where to put them, and how to ensure they drive action.

Solo Work: Get Focused And Get It Done

The workshops provide time to get started writing your copy and Q&A to get you unstuck. Now, you’ll continue that work on your own, without distraction, to finish solid drafts of your offer page and either your experience page or portfolio entries.

Get Actionable Feedback On Your Copy

It’s difficult to evaluate the clarity of your copy and its ability to captivate others. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

Content Camp Day 2 Agenda

You’ll write a story-driven about page that reflects your personality and supports your offers and craft your next steps pages to capture hot leads.

Kick Off And Opening Remarks

Get the lay of the land for the second day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to stay on track and get the support you need. Share your Day 1 Ah-Has and accomplishments.

Write Your About Page

Your about page helps your audience get to know you, trust you, and build a meaningful connection with you. In this workshop, you’ll write an about page that positions your offer as the best solution and positions you as the best person to deliver results.

Breakouts: Create Your Next Steps Pages

Your website needs to turn visitors into buyers and subscribers, which means defining the process for taking action. Based on your needs, choose the Contact Page, Inquiry Page, or Thank You Page Workshop and invite prospects to take the best next step.

Copy Quickie: Personality Injections

The secret to writing unique website copy that resonates with ideal buyers is infusing your personality into the copy. In this mini-workshop, you’ll learn how to let your personality shine (without overdoing it) and get prompts that make it easier!

Solo Work: Get Focused And Get It Done

Writing great website copy, means immersing yourself in your brand. In this two-hour time block, you’ll continue working on the copy started during the morning workshops, so you can finish a draft of your about page and create your next steps pages.

Get Actionable Feedback On Your Copy

You may be too close to your own story and brand to see its magic and potential impact. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

Content Camp Day 3 Agenda

You’ll write captivating homepage copy that leads visitors to your most important pages and create pages that enhance authority and build trust.

Kick Off And Opening Remarks

Get the lay of the land for the last day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to get your website copy completed. Share your Day 2 Ah-Has and accomplishments.

Write Your Website Home Page

A successful home page provides a snapshot of your website on a single page. It introduces capabilities, teases possibilities, and reinforces authority. In this workshop, you’ll write your homepage and ensure it helps ideal buyers realize they’re in the right place.

Breakouts: Speaking, Media, Or FAQs

Business growth is about expanding brand visibility and helping leads feel comfortable and confident taking action. Choose your workshop: Write your speaking page, craft a powerful media page, or learn to leverage FAQs to close sales faster.

Copy Quickie: Email Marketing Opt-In Offers

Not all visitors will be ready to hire you or buy from you. Invite them to stay in touch so you’re top of mind when they are ready. In this mini-workshop, you’ll discover best practices for integrating an email list-building opt-in offer with your website.

Solo Work: Get Focused And Get It Done

In this final two-hour time block, you’ll once again, work on your own, without distraction, to finish your homepage copy and revisit the drafts of your other web pages to refine your copy and ensure your message is consistent from page to page.

Get Feedback On Your Copy

Are you explaining your work and its impact in a clear and compelling way? Submit your draft copy in this final hot seat session, to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

About Author

With 23 years of experience, Jennifer Bourn leverages her graphic design, web design, and copywriting background to build brands, create content, and grow profitable online platforms for successful freelancers and small businesses.

Through her agency, she delivers the creative strategy and technical execution for everything from establishing a new brand and reimagining a website to architecting a profitable content strategy and developing an online course or profitable service offering.

While winning awards and speaking to audiences of 50 to 1,500 is great marketing fodder, Jennifer’s most fulfilling work is that which helps others make their dreams a reality.

Known for her ability to make the complex simple, Jennifer has parlayed her experience as a multi-six-figure freelancer and microagency owner into webinars, workshops, courses, and business training programs for freelancers. Her goal is to help you build a sustainable, enjoyable, profitable freedom-based business that supports the lifestyle you desire.

For seven years, Jennifer co-organized the monthly Sacramento WordPress meetup. She was part of the team that brought WordCamp to Sacramento in 2015 and led the charge to grow the two-day event from 180 attendees to more than 500, prompting a venue change to the Sacramento Convention Center. After being in charge of nearly 70 Meetup events and five WordCamps, Jennifer hung up her organizer hat in January 2020.

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