Blogging and Gated Content Course Information

Blogging and Gated Content Course is designed to provide participants with a comprehensive understanding of blogging and gated content strategies within the broader context of content marketing.

Helping you build a foundation for your content strategy by establishing your voice and creating content to share with leads.

This course is a focused module of the Content Marketing Strategy Course. The Blogging and Gated Content Module helps you build a foundation for your content strategy by establishing your voice and process as well as create pieces to link to as part of your sales and nurturing strategy. The module closes with tips on incorporating email into your strategy to promote the owned content you create.

Before enrolling in this module, we recommend you have a solid understanding of your content marketing goals, audience, messaging, and the conversations already happening in your industry.

Learning Objectives & Expectations

• Understand the role blogging plays in your content strategy
• Recognize the value of gated content in developing leads and building authority
• Identify ways to share your content once it’s on your site

What You’ll Learn In Blogging and Gated Content Course?

Introduction

• Learning Objectives and Expectations
• Introducing Your Guides
• Terms and Definitions

Blogging and Gated Content

• Getting Started With Blogging
• 10 Steps to Launch and Grow Your Company Blog
• Pillar Blog Posts and Topic Clusters
• Creating Blog Guidelines
• The Power of Gated Content
• Section Quiz

Distributing Your Content Through Email and Social Media

• Including Email Drip Campaigns in Your Content Strategy
• Including Email Newsletters in Your Content Strategy
• Social Media Is Vital to Your Content Marketing Strategy
• Using Social Media to Share Your Content
• LinkedIn and Medium: Owned but Off-Site Content (1:24)
• Section Quiz
• Assignment: Outline a Pillar Post

Thank You (and More Resources)

• Congratulations! You made it!

More courses from the same author: Intero Digital University