About Page & Professional Mini-Bio Build Information

The About page is the #2 most visited (and powerful) page on your site.

Is yours leaving money on the table?

I’ll bet it is. I’ll bet it’s leaving money on the table, on the floor, and every place but your bank account. Two possible reasons it’s leaking out dollars by the day:

1. It’s not written in a way that reflects you in your best light and reels in your buyer in an instant (yes, there’s an easy way to do this – I’ll get there).

or

2. It’s not even finished! In fact, it’s holding up your whole site. Your designer’s been bugging you for it for months, and you wake up every morning saying, “Today I’ll write my About page.” Today turns into tomorrow…and so on.

Let me guess…

You hate talking about yourself. You can talk about what you do all day long, but when it comes to yourself, you get tongue-tied (or type-tied) and overwhelmed.

You don’t know what to include, what to leave out. Are you supposed to put in your whole life story? All your education and fancy certifications?

You’re confused by mixed messages. You heard “Your About page isn’t about YOU. It’s about your customer.” But then how is it an About page, and how is it different from a sales page?

You have no idea how to structure the damn thing. It’s all over the place.

You’ve seen some people have a formal, 3rd person bio, and some have a more conversational page in the “I” voice. Which should it be?

Long? Short? Medium? You’re perplexed about how long it should be.

You don’t have a big, important “Why” or a “hero’s journey” story where you saw the light and felt the calling. Does an About page have to have that?

You’ve struggled to make your official bio compelling and short, but it ends up rambling, boring, and way too long.

About Page Builder

A printable guide and mini-workbook with a home-hitting structure for connecting your audience’s desires to your own story.

Love examples? Includes a roundup of my favorite About Pages — with styles you can steal (no one will ever know).

With bonus guide:

Your Mega-Impressive, Money-Making Mini Bio

A roundup of crisp, tasty intro bios, plus templates to inspire your own — so when you guest-post in a major media outlet or speak on a hot podcast, their blockbuster audience will want more of you and flock over to your site.

And, at the end of your About page, this nugget of copy will signal to the right people that you’re a hot pick for podcasts, guest posts, speaking gigs, and other coveted opportunities.

You’ll Get

• Visual examples of the 2 Talking Shrimp® structures in action, on About pages that work — plus, my favorite hybrid of the two!
• A roundup of different-length and different-style About pages to show you the possibilities for your own
• A bonus section on Fun Facts With Benefits — how one client embedded hidden messages in her seemingly innocent, quirky tidbits
• Workbook exercises to snap you into action, so you can get your About page done
• Loads of examples of official press bios, speaker bios, author bios, and more — road-tested by highly-paid thought leaders, speakers and authors you may know, love and follow
• Your About page and mini bio done; once and for all — in a way that drives the right people right to your buy button

What You’ll Learn In This Course?

• How to strike the magic balance between being about you and about your customer. (It varies based on your particular business.)
• Why you don’t need a big “hell and back” story to impress your reader
• How to make silly “fun facts” extra profitable
• How long your About page should — or can — be
• The Easy, No-Structure Structure that lets you simply fill in the blanks
• The “Start With A Bang” Structure that grabs ‘em from the first line
• What your reader really wants to know in order to get out the credit card — whether you’re a nutritionist, a boutique travel agent, a social media consultant, a private chef, a fine artist, a jewellery designer, or, even a practitioner of horse therapy

More courses from the same author: Laura Belgray