Content Bootcamp V2 Information

Content Bootcamp V2 by Mariah MacInnes is a comprehensive course designed for small business owners and entrepreneurs who want to develop an intentional and effective content marketing strategy.

Content Bootcamp is our signature course, which is designed to help small business owners and entrepreneurs create an aligned content marketing strategy.

A content marketing strategy is designed to help you create intention with your content which will create connection and conversion with your audience. PLUS it is a HUGE time saver when you know what you are posting and where. No more hamster wheels, no more burnout!

I’ve been in that space too…

Rushing to my laptop after work at 5pm, scrambling to find what to post on social media. Every day was a rush, and what I posted never connected with the previous day’s content or my audience.

It felt like I was working with different pieces from different puzzles rather than contributing to a beautiful, cohesive picture.

I used to work in marketing, so I thought I had it all figured out.

“All you need to do is post a piece of content every day. Share your story.”

Okay, good advice. But what content? How do you share your story without it being “boring” or “annoying to my audience”?

Here I am, night after night, staring at my screen, trying to piece together something meaningful. See to your right a few ‘not do great’ outcomes.

It was like trying to solve a never-ending puzzle. Each piece – blog posts, social media update, newsletters – needed to fit, but it just didn’t.

Every day, I struggled to connect my story, my experiences, my offerings with my audience in an impactful way.

Then don’t get me started on actually building a blog or any other type of content marketing. You know, the execution part.

It’s a whole new layer of complexity, adding more pieces to the puzzle that just don’t seem to fit.

After I hit “post,” I feel a brief sense of relief. But only for another 24 hours.

It’s like being on a hamster wheel of content creation, running in circles without a clear way to get off.

Maybe outsourcing is the saviour? Trust me, not just yet. Keep reading.

What You’ll Learn In Content Bootcamp V2?

Module 1: Connect with your audience and vision

Let’s build on your ideal audience. So when you create content, you know the exact person you are talking to. THIS is what makes creation so much easier! THEN it is time to build on your goals, so you can achieve the conversion and connection you look for with your content marketing! You will get LOADS of bonus resources to help you connect with your audience and your business vision (which will translate to your content vision).

Module 2: Optimise your channel

It is time for a deep dive into the online platforms you use to deliver your content! We will talk about the core and supporting platforms you need for your business! We will also be evaluating the best platforms for not only your audience but for YOU! It is time to find the PERFECT channels. Not just for your audience but for you! It is time to start LOVING creating content!

Module 3: Nail the strategy

Now it is time to learn the CORE framework of my strategy. The one I use with “successful”* business owners and startups. The content themes, buckets and pillars will give you the topics and strategy you need for delivering your content. The content that will convert. This is where you will REALLY understand how to NEVER run out of content ideas and how to deliver the messages that feel good for you, consistently!! THIS is where you also save time.

Module 4: Tell your story + what you want to be known for

How do you make unique content? You share your story! To stand out online, to build a business and brand people will remember, you want to connect with the power of storytelling and what you want to be known for. We will give you the resources you need to bring this to life!

This is where my unique skills learnt in PR and Journalism will guide you!

Module 5: Expand in other places

Because you want to build a digital footprint. Here we will show you how you can repurpose your content so you can reach more people without double the work! We will be sharing what repurposing your content will look like and how to execute it for your business.

Module 6: Navigate the process

Now you have made the best strategy in the world (the perfect one for your business) you need to GET IT OUT THERE. The best strategy in the world is useless if it doesn’t get used. Learn how to build a process so you can show up consistently without burning out or always being “on”.

Module 7: Test and measure the content

The last part of your strategy is measuring what works and what doesn’t. This helps you save time (and energy). Learn what you need to look for and how you can measure your success to iterate and improve your content marketing strategy.

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