Copy OS – Felipe Botti Galende

Stop guessing if your copy will sell

Write with a system built on 120 years of proven copywriting.

The depth behind Copy[OS]

A structured consolidation of authors, frameworks, structures, and real-world persuasion assets:

• 40 Authors
  Legendary copywriters and schools of thought that shaped the industry: Hopkins, Schwartz, Cialdini, Kahneman, Halbert, Ogilvy, Bencivenga, Kennedy, Abraham, Masterson, Brunson, Hormozi, Brown, Bly, Vitale, McKee, Heath, Warren, Whitman, Caples, Collier, Schwab, Hodgson, Forde, Bejakovic and more.
• 112 Frameworks
  Proven frameworks to organize arguments and sales messages: The 4 U’s, The 5 Fundamentals, Masterson’s 4 Pillars, Hormozi’s Value Equation, Kennedy’s Trust Equation, and 107+ others.
• 32 Structures
  Fill-in-the-blank templates: Headline Formulas (10 types), Bullet Templates, Campaign Briefs, Positioning Docs, Offer Creation Docs, and 27+ structures.
• 58 Checklists
  Quality control tools to review persuasive strength before publishing: Universal Laws (43 items), Campaign Validation, Big Idea Score, Offer Stress-Test, and 54+ checklists.
• 600 Swipe Files
  Real-world examples organized by context and goal: Headlines (200), Bullets (200), Power Words (150), Taglines (30), and Hooks (20).
• 45 Processes
  Step-by-step workflows: Avatar Research (5 methods), Big Idea Creation (4-step), Bullet Writing (Bencivenga’s method), Single-Variable Testing, and 41+ processes.

What You’ll Learn In Copy OS

LAYER I: Strategic Foundation

• Navigation System & User Guide
• Universal Laws of Persuasion (32 principles)
• Market Diagnosis (Awareness levels, Avatar)
• Positioning (Big Idea, Unique Mechanism, USP, Voice)
• Irresistible Offers (Value Equation, Guarantees, Stacking)

LAYER II: Copy Architecture

• Universal Structures (6 blueprints: Sales Letter, VSL, Webinar, Advertorial, Email, Ads)
• Headlines & Leads (10 archetypes, 6 lead types, 200 swipes)
• Bullets & Fascinations (10 styles, 200 swipes)

LAYER III: Tactical Execution

• Proof & Credibility (5 tiers, testimonials, case studies)
• Persuasive Language (150 power words)
• Funnels & Sequences (Value Ladder, 8 funnel types, 5 email sequences)
• Overcoming Objections (3 False Beliefs, SPIN selling, 12 techniques, FAQs)

LAYER IV: Systems and Optimization

• Optimization & Testing (testing hierarchy, metrics LTV:CAC)
• Master Swipe Files (600+ headlines, bullets, words, templates)

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