The Content Lab Information

A 4-week strategy challenge designed to teach you how to show up online and remain disciplined to consistently create high-quality content that gets you seen and paid.

What You’ll Learn In The Content Lab?

Welcome To The Content Lab!

• Start Here!
• Welcome On In!

Week 1: Research + Content Creation

The first week of this challenge doesn’t actually start with you jumping right into creating content. We’re going to take a step back and investigate what makes content great, shareable, go viral, and resonate with potential buyers.

For homework, you’ll be given specific instructions to follow so you can create your unique strategy for approaching content creation.

• Homework
• Content Research
• Week 1_ Research.docx

Week 2: Do Market Research

Next, we’re going to conduct market research. You’ll learn how to gather data from your audience in order to identify brand-new opportunities within your niche that your business not only fills but leads in.

Remember, the end goal is to create beneficial content that affirms the data you aggregated. But before we move into that step, we must know who our buyers are and what influences behaviours influence purchase decisions.

• Week 2: Market Research
• Market Research Video
• Week 2_ Market Research.docx

Week 3: Content Creation

Now it’s time to create the content! You’ll learn how to create content for your ideal client and as well as the know-how to speak to potential buyers that influence them to buy.

This is not a traditional approach to merely writing about pain points and solutions to a single buyer. The gap in a sales-content strategy is only focusing on content creation for one person and that’s not how sales work. You have multiple different buyers who make transactions and you’ll learn how to capture them all!

• Homework
• Week 3: Content
• Part 2

Week 4: Getting Seen and Paid

Week 4 is dedicated to creating money-making content ideas. You’ll end the challenge with sure ways to create conversion-based content that gets you seen and paid.

You’ll be challenged to show up beyond your comfort zone to increase your business and product visibility and start implementing your sales-content strategy!

• Part 1
• Part 2

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