How to Create a Content Marketing Strategy Information
How to Create a Content Marketing Strategy is a comprehensive course designed to equip nonprofit professionals with the skills and tools needed to develop and manage effective content strategies.
In this one-hour deep dive, I’ll show you how to create and manage a content strategy + calendar.
When you purchase, you will have instant, lifetime access to the recording, slides, and all bonus materials.
In this one-hour deep dive, I’ll show you the who, what, when, where, why, and most importantly the HOW of effective and efficient nonprofit content marketing.
We will walk through:
- The steps to create a vibrant content strategy
- A worksheet to help you brainstorm content topics unique to your audience, goals, and message
- A Content Calendar template you can customize to create your own calendar
- Case studies from nonprofits small and mid-size
- Tools to help you maximize your time and work smarter not harder on content marketing.
What You’ll Learn In How to Create a Content Marketing Strategy?
- Welcome to How to Create a Content Marketing Strategy + Calendar for Your Nonprofit!
- Webinar recording (77:39)
- Audio recording
- Slides
- Zoom chat log
- Content Strategy Playbook + Calendar template
- Social Media Matrix
- Julia’s Favorite Tools of the Trade
- Resource: How to Succeed as a Content Team of One
- Resource: My most popular blog posts about social media for nonprofits
- Check out the Nonprofit Nation podcast
- 40 Examples Driving Content Marketing Forward
- Blog Promotion Checklist
- Julia’s Content Remix Recipe
About Author
I’ve been working in and alongside nonprofits for two decades.
I’ve been a one person Development and Marketing Department, a volunteer, and a Board Member.
Having spent my career in the nonprofit and public sectors, I understand the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities.
And – lucky for you – I’ve learned a few things along the way.
More specifically, what works – and what doesn’t – in nonprofit marketing.
- What is essential for success – and what can we ignore (or throw away for good).
- How to get your message to stand out from the rest.
- How to get people to believe in, and to become passionate about, your cause.
Do these sound like things you struggle with?
If you said a resounding YES, you are in good company.
With me as your expert guide, and a cohort of other nonprofits willing and eager to learn alongside you and support you – this is TOTALLY doable.
I promise!
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