Wallet Opening Words Information

Make tiny copy tweaks that drive BIG sales

Discover 26.5 science-backed copywriting techniques and get a system to go from idea to first draft… fast!

Backed by science

Millions of dollars of scientific funding and tens of thousands of hours of academic research went into the copywriting wisdom shared in this 175-page playbook.

• Think like a copy scientist
  Instantly rewrite your copy
• Look like a genius
  Discover 26.5 science-backed copywriting techniques
• Sparky, your new AI Copy Bot, makes rewriting easier
  Wow your clients or team with your in-depth buyer psychology knowledge

You’re a good writer. But you know you could be better.

You’re not an ignorant newb who believes you’re one AI prompt away from your first million dollar month.

Writing is a skill that’s built over time. (You know that.)

You’ve been putting in your reps. And you’re trying to be patient, but sometimes your emotions get the best of you…

Spending hours writing copy that doesn’t convert kills your confidence and makes you feel like an imposter.

The trouble is… you don’t know what you don’t know.

Every time you publish a new ad, opt-in page, or sales page it feels like a guessing game.

It’s not like you’re expecting huge returns. But you wanna look like you know what you’re doing.

Do you often feel like there’s a missing link that’s holding you back from hitting your conversion goals?

If that’s true, this is for you…

Who needs this product?

• Copywriters
  Who are under constant pressure to boost conversions and prove their worth
• Marketers
  Who wanna sell more stuff (so they can earn more $$ themselves)
• Entrepreneurs
  Whose livelihood—and future retirement—relies on driving sales

What You’ll Learn In Wallet Opening Words

WOW Guidebook

• This 175 page interactive playbook includes 26.5 copywriting techniques. It’s organized around your buyer’s journey and each chapter covers one technique and includes real world examples to inspire you.

AI Copywriting Bot

• Every copy scientist needs a trusty lab assistant, right? Meet Sparky, your AI-powered copywriting bot. Sparky helps you apply the techniques you learn so you can go from idea to first draft, fast.

Copy Testing Cheatsheets

• After about 4.2 minutes of reviewing the WOW guidebook you’ll be so inspired you’ll want to rewrite E.V.E.R.Y.T.H.I.N.G. you’ve ever written. Slow down, you eager beaver. Use your copy testing cheatsheets to prioritize and plan your optimization tests.

“WOW!” Sell-Your-Work Script

• If you write words to sell other people’s stuff (a.k.a. your team or client’s), then every time you share your suggested copy you should explain your thought process. This reusable template will make it easy to sell your ideas… and look like a genius in the process!

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