Writing Essentials online course Information

Writing Essentials online course is designed to enhance your writing skills for various purposes, including journalism, public relations, marketing, and communications.

Make your writing compelling – whether it’s for journalism, PR, marketing or communications.

A practical journalism and media writing course

• Taught by a former Sydney Morning Herald editor who’s worked across almost every section – including travel, entertainment, health, business and IT.
• Suited for all skill levels.
• Filled with plenty of exercises

What You’ll Learn In Writing Essentials online course?

Whether you’re writing news stories, features, press releases or marketing content, this comprehensive course teaches all the key skills and techniques you need, including:

• how to craft short, snappy sentences that pull readers in
• writing in the active voice
• using positive language
• writing with confidence
• using the right tone of voice and style
• cutting copy
• making your intros stronger
• showing, not telling
• tips on writing in plain English
• writing with the reader in mind
• using the correct tense
• how to write in the inverted pyramid style
• what makes a story interesting.
• writing a news feature
• creating great headlines
• grammar and punctuation (including knowing when to use a comma)
• considering the medium – and purpose – of your writing
• proofreading tips.

About Author

Dan Kaufman began his career in magazines, where he worked as a journalist, sub-editor and an editor for a variety of lifestyle and technology publications.

He then moved to The Sydney Morning Herald, where he worked as an editor and a journalist for over 10 years. During that time he wrote for and edited almost every feature section – from travel, culture and entertainment to business, technology, health and science.

Since then he has:

• taught at the University of Sydney, UTS and the Australian Centre for Independent Journalism (ACIJ)
• worked as an online content specialist, copywriter and communications manager
• consulted to PR and marketing organisations
• taught writing and editing courses for over a decade to a wide variety of organisations, from government departments to corporations, across almost every industry.

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