60 Tips for Logo Design – Gal Shir
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60 Tips for Logo Design Information
Start creating logos that sell
60 Tips for Logo Design is a practical guide to creating logos that win clients. From first sketch to final presentation, it walks you through every step of the process.
8 chapters, 60 tips, 100% practical
What You’ll Learn In 60 Tips for Logo Design
- PREPARING: Understanding the purpose of a logo to set yourself for success
- RESEARCHING: Learning the right stuff about the brand to ensure a successful process
- SKETCHING: Coming up with ideas and finding relevant concepts and associations
- POLISHING: Cleaning, simplifying, and polishing a sketch to a pixel-perfect logo
- CHARACTERIZING: Matching the right colors, shapes, and weights to add personality to the logo
- LETTERING: Choosing and customizing a wordmark that matches the logo and the brand
- TESTING: Making sure everything looks neat in all contexts and sizes
- PRESENTING: Showcasing the logo in all its glory in a way clients can’t reject
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